THE MATCHCRAFT CONCEPT

The concept is simple. Multiple buyers and sellers of media meet on The MatchCraft Trading Floor. Advertisers post their creative, with offers of what action they desire, (CPA, CPC, or any hybrid thereof) and what the amount they are willing to pay for those actions.

Publishers review these offers and accept those that meet their criteria. MatchCraft then serves the ads, tracks performance history and reports back to advertiser and publisher alike in real-time. MatchCraft bills advertisers for the performance metrics set in the offer. MatchCraft then compensates the Publishers accordingly.