MatchCraft Marks 10 Years in Search Engine Marketing; Continues on Growth Track Fuelled by Increasing Local Search Marketing Demand

MatchCraft expands leadership team to manage next phase of development.

SANTA MONICA, Calif., Nov. 19 /PRNewswire/ -- MatchCraft, developer of next-generation search engine marketing (SEM) technology, celebrates 10 years in the SEM industry developing advanced solutions for large-scale advertising resellers such as online directories, Internet Yellow Pages, multi-location advertisers and certified marketing representatives (CMRs).

In the highly competitive SEM industry, MatchCraft has distinguished itself with its superior technology, a focus on solutions for local search and small and medium-sized business (SMB) advertisers, and a commitment to maximizing each client's SEM investment.

According to The Kelsey Group, 81 percent of SMB advertisers plan to maintain or increase advertising over the next 12 months, and many are looking to invest in advertising options that offer a clear return on investment (ROI). With its long-term experience in the SEM industry and a proven ability to generate results, MatchCraft is well-positioned to fulfill the increasing demand for local search and online marketing solutions for SMBs.

To direct the company's next stage of growth, MatchCraft today announced the expansion of its management team with the addition of two seasoned executives: Brad Petersen, senior vice president of business development and Ced Simpson, vice president of business development.

"This is a very exciting time for MatchCraft and the SEM industry," said Uzi Eliahou, founder and chief executive officer, MatchCraft. "We have assembled a world-class team to take MatchCraft and our clients to the next level. As we enter our second decade in this business, we are committed to delivering superior technology and services that generate measurable results and enable our clients around the world to maximize the return on their investment in online marketing."

MatchCraft is a sponsor and exhibitor at this week's Interactive Local Media 2008 conference, hosted by The Kelsey Group, Nov. 19-21 in Santa Clara, California. Conference attendees may stop by the MatchCraft booth to learn more about the company's SEM solutions.

About MatchCraft

MatchCraft develops advanced search engine marketing (SEM) solutions for large-scale advertising resellers such as online directories, Internet Yellow Pages, multi-location advertisers and certified marketing representatives (CMRs). Founded in 1998, MatchCraft's proven technology has been designed specifically for local search marketing and to address the needs of small-business advertisers. The company's core products include a search engine-optimized directory platform and an automated pay-per-click solution that enables management of hundreds of millions of keywords across tens of thousands of categories and locations across multiple search engines. Visit www.matchcraft.com.