thomsonlocal.com Appoints MatchCraft for Pay-Per-Click Management

Local search company thomsonlocal.com has announced that it has appointed search engine marketing (SEM) specialist, MatchCraft to manage pay-per-click campaigns on behalf of its customers.

Thomsonlocal.com customers will benefit from MatchCraft's Advertiser Management Platform, which will provide fully automated bid management, ad creative management and campaign optimisation across the Google™ and Bing™ networks.

Jill Pringle, Marketing Director, thomsonlocal.com said: "Our goal is to become the only local media company that our customers need. Therefore, we need to ensure that we are providing small businesses with the best tools available to help them be found when people are looking for their products or services."

"Small businesses across the UK are well aware of the benefits that pay per click advertising can provide them, but company owners may not have the time, knowledge or expertise to make the most of the opportunity. We aim to help deliver the results they are looking for."

Uzi Eliahou, CEO, MatchCraft said: "Thomsonlocal.com understands the complexities of search engine marketing and how to help local advertisers' business grow through increased online visibility. We are excited to partner with such a pioneering search engine marketing reseller in Europe."

About MatchCraft

MatchCraft develops advanced search engine marketing (SEM) solutions for large-scale advertising resellers such as online directories, Internet Yellow Pages, multi-location advertisers and certified marketing representatives (CMRs). Founded in 1998, MatchCraft's proven technology has been designed specifically for local search marketing and to address the needs of small-business advertisers. The company's core products include a search engine-optimized directory platform and an automated pay-per-click solution that enables management of hundreds of millions of keywords across tens of thousands of categories and locations across multiple search engines. Visit www.matchcraft.com.