HOW DOES MATCHCRAFT BENEFIT ADVERTISERS?
At MatchCraft, we give you access to Media Metrix Top 50 and other publishers' inventory. Our fully automated Web Platform allows you to transact with hundreds of publishers instantaneously, saving time while increasing efficiency. And best of all, we provide a Trading Platform where any kind of media transaction can take place, shaped by the terms you set.
Reduced Risk
There's reduced risk because you set the method and terms of compensation, based on actions, impressions, clicks or any combination that you prefer. We then automatically expose your offer to publishers who are best matched to your targeting profile.
For example, MatchCraft has strong relationships with many email publishers and can provide targeted or non-targeted email at a fraction of the price that you would pay direct. Better still, with our real-time tracking system, you can see how your campaign is performing minute by minute.
Real-Time Tracking and ROI Management
The results of your campaigns, offers and creative are available in real time. You can test creative and price discovery and optimize your campaigns instantly, without putting media dollars at risk. You can also post multiple offers to see which generates the most traction in the market. And because the system works in real time, there is no need for long term commitments or contracts.
No Paperwork, No Negotiation
Because the process is automated, you do all of this with no paperwork and no negotiation. No more time consuming phone calls, emails, proposals and counter-proposals. You are free to focus on what counts, maximizing your returns. We do the work for you and provide you with one consolidated, monthly bill.
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