MatchCraft increased revenue and profit for a major online business directory month to month during the first 12 months of partnership

The client is a leading business search directory containing more than 400,000 listings in 65,000 product/service categories.

Client Goal - Increase SEM traffic and ROI
The client's main goal was to maximize revenue at a given margin and increase its SEM ROI by sending qualified traffic to its online directory of B2B merchants. At the same time, the client wanted to increase the quality of the traffic.

MatchCraft Solution - Customized bidding to maximize profit
MatchCraft created a solution based on its Automated PPC Technology to manage bids and maximize profit. We also generated and managed millions of keywords and thousands of variations of ad copy based on established business cycles in the B2B sector.

The Results - Maximized Revenue & Profit for the Client
MatchCraft increased the client's SEM revenue and profit. In less than three months MatchCraft generated a monthly SEM revenue and profit that far exceeded the previous vendor.