Our search engine management experience shows that there is usually a trade-off between search volume and profit. In order to break that paradigm, we implement strategies where sale and lead volume are maxed out rather than just clicks.

By implementing such strategies, we go beyond simply raising bids to gain additional volume, particularly if raising those bids results in unprofitable bid prices. 

This is only possible through a technology that tracks performance down to the keyword level at the same time consolidating and aggregating search engine results in one place a real time per keyword and search engine post-click reporting interface. Our proprietary technology allows us to handle thousands of keywords from several clients and obtain improved results by effectively managing keyword bid strategies and post-click performance per keyword by engine.

In summary, in order to get the most out of search engine marketing (SEM) efforts, advertisers need to move from a micro to a macro level bid management strategy, concentrating on the best performing keywords. Our SEM services and proprietary technologies bring SEM campaigns to the next level of intelligent keyword buying by adding that extra layer of performance data and complexity management.

Our solution is tailored to Yellow Pages, directory and aggregator websites that provide search capabilities, local business information and serve local advertisers/merchants, Small and Medium Enterprises (SME). 

We have proven our expertise with successful cases, such as an online directory of local merchants providing up-to-date information on businesses. Through our client′s local directory, consumers search for relevant information in every domestic zip code, while businesses capture qualified customers online, while paying only for the leads received. By conducting a rigorous business analysis, we created a joint SEM plan with the client; within 45 days, Matchcraft increased revenues three-fold and has become a major component of the client′s SEM income.