Here is why you should partner with us:

1. We maximize our client's ROI.
We increase the ROI for marketers across the major search engines by managing keyword bid strategies and post click performance per keyword per engine. By managing several search engines from a single interface, we dynamically allocate the budget to the optimal portfolio. Our management expertise and technology allows us to raise and lower bids as market conditions dictate. Quite simply we pay the least for each lead or sale. 

2. We save client's time and money by cutting the learning curve.
Our experience with small and large clients have taught us best practices and proven strategies to optimize SEM accounts. These include techniques to optimize keywords, bids, ad copy, clicks, conversions, budget and inventory. 

3. We handle the entire SEM process.
We manage SEM accounts from set up to management and optimization of thousands of keyword groups/categories in terms of post-click return. 

4. We handle any business complexities.
Whether you are a large directory, a multi location advertiser or an aggregator of other merchants or websites, we understand your business complexity and manage all variables. Matchcraft systematically analyzes any discontinuities in the user's experience and in your business process, and turns them into opportunities that generate additional revenue. 

5. We currently run the largest number of advertiser locations in the USA across several search engines.
Managing tens of thousands of merchants and locations per client is a logistics challenge. The native interfaces provided by the search engines are not adequate to efficiently manage the large numbers of groups that many of our clients have. We build on the opportunity to manage thousands of merchant locations by expanding our keyword groups to localized terms. By adding national, state, metro and sub metro area terms to our keyword groups, we reach higher volumes of search and lower bid prices.

6. We have proprietary technology designed to cater to specific client needs.
We have developed technology to automate and optimize strategic processes. We've done this by incorporating solutions into software and business procedures. These improvements transcend SEM or SEO, and can benefit you, the client, as a whole.

7. We provide real-time responses to inventory 
We take client provided information of inventory availability and pricing in real time and update keyword offers based on this information. We can handle different inventory management parameters (i.e. quantity, expiration and cost). We also work to guarantee a minimum overflow of leads by delivering only the clicks you want.

8. We optimize pacing to budget.
We adjust the prices offered so that the client gets the most clicks within the budget. If a budget cap is used, the price paid is likely higher than needed and the clicks stop once the cap is reached. Or if the price was set too low, the budget amount will not be spent. 

9. We provide landing page redirection and precise geo-targeting.
We are able to make a single keyword buy and then send the clicks to the page that optimizes revenue for our client, per zip code and/or other geographical location parameter. We only have to change a pointer and not the actual page. 

10. We show clients immediate results.
The lead-time is shorter than you imagine. For most of our clients we have been up and running within weeks. The beauty of working with Matchcraft is that you won't have to wait to see the results.  

11. We do what is best for the client, not the search engines.
Through a single interface into several different search engines, our SEM Solution provides keyword, bid and ad copy optimization as well as the ability to optimize a vast number of merchants and locations, utilizing the maximum cap at the lowest cost.

12. We are partners rather than vendors.
Our success is based upon our client's success. We price our services according to the scope of the work required to meet our client's objectives. We charge a set up fee that is usually combined with a performance - based incentive in the true spirit of partnership.