MatchCraft's Automated PPC Technology, AXE, is one of the most efficient, automated bidding technologies in the SEM industry. It has a proven ability to scale across thousands of categories and locales, while managing millions of keywords in multiple search engines. For over 5 years, the technology has been the number one choice for large-scale resellers and online directories.

AXE is customized to the client's needs and designed to integrate with the client's technology platform to deliver pay-per-click traffic based on real-time business needs. AXE's built-in pacing function directs clicks when and where they are needed based on the business rules provided by the client.

The following are some features of the AXE system:

• API access to Google, Yahoo & MSN search engines
• Manage very large paid search accounts, including bid, ad copy and/or keyword changes, categories & locations
• Paces clicks to various merchants/landing pages based on the merchant's budget & traffic fulfillment
• Bids on millions of keywords across thousands of categories & locations
• Optimizes based on client goals, such as:
• Budget
• Click fulfillment
• ROI/Revenue/Profit
• Events, such as clicks to landing pages
• Proven service and results for over 5 years

MatchCraft also provides the client with a dedicated client services team to manage their campaigns. MatchCraft has raised the bar in our ability to generate keywords and write performance-driven ad copy. Our account managers use a variety of techniques & methodologies to increase the client's ROI.