In addition to offering our partners advanced search engine marketing (SEM) technology, MatchCraft provides on-site, professional in-depth sales training for online marketing sales teams. MatchCraft's sales training program can be used with or without MatchCraft's SEM technology solution. Our training includes:

• Product Training - Understanding and explaining the SEM product offering in a simple and effective way, and also basic SEO (if applicable)
• Sales Call Process - How to effectively position SEM solutions in conjunction with print, IYP, and any other product offers
• Expectation Setting - Setting the right expectations with advertisers for both short and long-term results
• Sales Management Training - Including coaching and development
• Train-the-Trainer - Working with your training department to deliver effective, on-going SEM training for your sales team