MatchCraft's secure reporting interface is available as part of a solution with either the PPC Technology or the Profiles Pages/Directory System. It provides the client with a management console that is user-friendly, client-branded (if needed) and accessible 24/7. The system can be configured in many different ways, such as:

• Providing access to one single PPC campaign
• A reporting interface to ten's of thousand's of merchants to view their profile page statistics within a client branded directory
• A backend system to interface with an existing client system to run a real-time PPC campaign

The reporting interface also allows the client or an assignee to sign up merchants. When used in conjunction with MatchCraft's Profile Pages/Directory System the merchant data gets immediately translated in to a profile page and becomes part of the client's branded directory. When needed, MatchCraft will work with the client to setup an automated feed to pull existing merchants data from the client's system. This will ensure the client has only one single point of entry for merchant data. Similarly, reporting data can be sent to the client's system through an automated feed when needed.

Depending on what kind of a solution the client requires, the console can be configured to have access at four different levels:

• Client
• Regional/Franchisee/Sales Manager
• Sales Agent
• Merchant

• View overall campaign performance
• Manage Regional/Franchisee/Sales Managers
• Sign up new merchants
• View existing merchant accounts & their performance
• Activate/pause/delete merchant accounts
• Change merchant budgets
• Change profile page, business information (available with Profiles Pages/Directory System)
• Generate various campaign performance reports

When this is combined with MatchCraft's PPC Technology, the end result is a holistic and comprehensive solution for the client.