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MatchCraft Terms and Conditions v1.3 (20020403)
THIS DOCUMENT SETS FORTH ADDITIONAL TERMS AND CONDITIONS UNDER WHICH
MATCHCRAFT WILL PROVIDE SERVICES.
1. Agreement. This agreement ("Agreement") sets forth the terms and
conditions whereby a party that wishes to advertise its product or
service ("Advertiser") and a party that owns media inventory including
email lists, for the purpose of allowing advertising to appear on its
media properties ("Publisher"), direct and indirect access to and use of
an advertising application which allows Advertisers to post Offers of
advertising on the system, and Publishers, who agree to the terms of
said Offers, the right to place that advertising automatically on their
media properties. This system is called the MatchCraft Exchange ("MCX")
and is offered by MatchCraft, Inc., ("Company"), pursuant to a limited
license. Advertiser and Publisher collectively may be referred to as
"Clients" or individually as "Client". Company and Clients may be
individually referred to herein as a "Party" and collectively as
"Parties". Clients agree to use MCX and any additional services offered
by Company in the future only in accordance with this Agreement, and any
amendments thereto.
2. Limited License. Company grants Client a non-transferable,
non-exclusive limited license to use MCX and any data, reports,
information or analyses arising out of such use, subject to the terms
and conditions set forth herein, including the limitations on disclosure
set out below. Client may only access the MCX system via email or Web
Browser or in a manner approved in writing by Company. Client agrees
that Client does not have, nor will Client claim any right, title or
interest in the MCX application, system, method of doing business or any
elements thereof (including, without limitation, the grant of a license
in or to any software, web-based applications, source codes,
modifications, updates, enhancements, data obtained through use or any
other aspects of Company's service), the names "MatchCraft,"
"MatchCraft.com" "MatchCraft Exchange" "MCX" or any derivations thereof,
or any other trademarks or logos owned or controlled by Company and made
available to Client (collectively, the "MatchCraft Intellectual
Property").
3. Exchange Service. On MCX, Advertisers shall establish in its Offer,
the amount and terms under which a Publisher will be paid for generating
events ("Specified Events"). Such Specified Events may include but are
not limited to click-throughs, clicks, sales, leads, qualified leads,
impressions, registrations, and downloads. Clients agree that the
definitions of the aforementioned Specified Events are listed on the
MCX, and such definitions shall govern this Agreement. Unless otherwise
specified, Advertisers may change their Offers via MCX at any time.
Similarly, unless otherwise specified, Publishers may drop previously
accepted Offers at any time. Company is responsible for displaying all
active Offers to Publishers, administering the serving of accepted
Offers, and tracking the payments due from Advertisers and those due to
Publishers. Advertisers are obligated to pay Publisher for all ads
served under the terms of an Offer, provided the Specified Event in the
Offer has occurred, as determined by Company. Clients agree that the
invoices submitted to Advertisers and corresponding payments made to
Publishers shall be based on the Specified Events as reported solely by
Company. Company shall have sole responsibility to compile, calculate
and deliver data required to determine billings to Advertisers and
compensation to Publishers. Company's figures and calculations shall be
final and binding upon all Clients. Any questions regarding the data
provided by Company need to be submitted in writing within 30 days of
receipt, otherwise the information will be deemed accurate and accepted
as such by the receiving Party.
4. Billing/Payment Procedures. Publishers will be paid for the
occurrence of a Specified Event in an Advertiser's Offer and where such
Offer was accepted by the Publisher. Once the Company receives payment
from Advertiser, it will remit to Publishers such corresponding payment,
less the Company's fee(s). Company will not pay for any Specified
Events that occur before an Offer starts running, or after an Offer
stops running. Company will not be responsible to compensate any Party
for Specified Events that are not recorded due to the error of any
Client. Company will not pay for any Specified Events that result in the
serving of default creatives. Amounts owed to Publishers are paid on a
regular payment cycle sixty (60) days after the end of the month in
which the Specified Events occurred.
Invoices are due upon receipt unless otherwise agreed to in writing. If
prior credit arrangements have been made with Company, an Advertiser has
up to thirty (30) days to pay an invoice. To reflect the added costs
Company incurs as a result of Clients who are delinquent, a monthly
service charge of 10% per annum accruing from the due date will be added
to statements which remain unpaid for 30 days or more. In no event will
the service charge be greater than the maximum rate permitted by any
applicable law.
In the unlikely event Company is required to institute legal proceedings
to collect fees or other amounts due to Company, the Company will be
entitled to recover a reasonable attorney's fee and other costs of
collection. In cases where a Client is participating in the MCX as a
Publisher and Advertiser, the Company reserves the right to offset
payments and integrate the monthly billing so as to obviate the need to
issue payments and invoices to the same Client. Company will use
commercially reasonable efforts to collect all fees owed and due to
Publisher.
If, at Company's sole discretion Clients are shown to have committed any
questionable or fraudulent acts, Company reserves the right to charge
Advertisers the minimum cost of serving the ads, the cost of displaying
them on Publishers' site, as well as withholding all revenues earned
from a campaign from the Publisher.
WARNING: MatchCraft integration tags MUST NOT be altered. Company shall
not be liable or responsible for broken GIFs, reporting discrepancies or
any other circumstances that might interfere with Client's successful
use of MCX in the event the tags are altered. Moreover, altering tags
will jeopardize Client's ability to be paid for actions/events.
Company uses Greenwich Mean Time for reporting and billing of all
Specified Events.
5. Fees. Company charges a usage fee based on a percentage of amounts
transacted ("Transacted Amounts") through MCX. The usage fee applies to
all transactions facilitated through use of MCX. For Publishers, the
usage fee is 15% of the Transacted Amounts. For Advertisers, the usage
fee is 20% of the Transacted Amounts. In addition, there is an initial
registration fee and an annual license fee, which are currently being
waived.
6. Term and Termination. This Agreement shall commence upon the
acceptance of this Agreement by both Company and Client. Company
reserves the right to terminate Clients' access to MCX at any time
without notice, and shall inform Clients' designated representative via
email within 48 hours of such termination. Restrictions contained in
paragraphs 7, 10, 12, and 13 shall remain in full force and effect
despite any such termination. All payment obligations of Advertisers
accruing prior to the termination date (and payment received by Company)
shall survive until fully performed, as well as any obligations for
facilitated offline transactions for a term of one (1) year from the
termination date. This Agreement shall also be terminated upon the
happening of any of the following: (i) the written agreement of both
Parties; or (ii) the filing of any type of a petition in bankruptcy by
either Party; or (iii) the dissolution or insolvency of either Party; or
(iv) a breach of this Agreement by either Party, which breach is not
cured within ten (10) calendar days of the receipt of the notice of
breach.
7. General Company Representations and Warranties. Company represents
and warranties that: (1) it shall use commercially reasonable efforts
to maintain and operate the MCX; (2) it has the legal right to operate
the MCX; (3) that it will use commercially reasonable efforts to collect
all fees owed to Clients, and to pay such fees in the time agreed to;
and (4) that it shall not disclose any information gathered from Clients
to anyone outside the Company except under legal subpoena or with
Company's agents without the permission of Clients
8. General Client Representations and Warranties. Client represents
and warrants that: (1) they own or have the legal right to use and
distribute all content, products, and services displayed on its website,
on others' websites and or on MCX; (2) they own or have the legal right
to use any and all copyrighted material on its website, on others'
websites or on MCX; (3) any use of MCX as contemplated herein does not
violate or infringe upon any United States copyright, trademark, patent
or other intellectual property right of any third party; (4) they have
the right, power, and authority to grant the rights specified in this
Agreement; (5) if instructed to do so by Company and/or if this
Agreement terminates, Client will immediately remove from MCX, their
site or servers any ads, tags, links, pixels, module software or other
data provided by or obtained from Company that allows Company to measure
ad performance and provide its service; (6) that Client will not attempt
in any way to alter, modify, destroy, eliminate, conceal, or otherwise
render inoperable or ineffective the source codes, tags, links, pixels,
modules or other data provided by or obtained from Company that allows
Company to measure ad performance and provide its service ("Service
Data"); (7) it will remove any Service Data provided by Company upon
request or upon termination of this Agreement; (8) from time to time,
Clients may authorize Company, in the form of an email or other written
notice, to modify, place or accept on its behalf Offers for the purpose
of testing, optimizing, or managing a campaign, and Clients acknowledge
that Company does not represent, warrant, or make any specific or
implied promises as to the successful outcome of such campaigns; (9)
they expressly represent that Clients will not directly, indirectly, or
via a third party, circumvent the Company in matters relating to this
Agreement including matters relating to collections of fees owed or any
other written agreements between Clients and Company related to the
MCX. If such circumvention occurs, Company is entitled to fees and
other costs that it would have earned had the Clients not circumvented
Company plus any other costs or fees as mentioned in section 20; and
(10) Company undertakes no obligation to guarantee Client's adherence to
these representations and warranties.
9. Publisher Specific Representations, Warranties and
Acknowledgements. If Client is a Publisher, Client further represents,
warrants, and acknowledges that: (1) it will not run any Offers accepted
through MCX within areas of Publishers' site that contain
incentive-based clicks or leads; (2) it will not rotate MatchCraft tags
within or next to content that contains or promotes sexually explicit or
obscene materials, promotes violence, hate or discrimination of any type
based on race, sex, religion, nationality, disability, sexual
orientation, and/or age, constitutes or promotes illegal activities, is
deemed by any reasonable person to be offensive in nature, or contains
links to sites that contain any of the material described above; (3) it
will remove all Company tags from their Website servers immediately
after discontinuing or terminating use of the MCX service; (4) Publisher
will not be compensated for an Offer that is retired, and the Publisher
fails to remove Company tags in a timely manner; (5) Publisher will not
be compensated if it knowingly fulfills an Offer with non-US originating
traffic, where Advertiser's product or service is not sold or offered
internationally; (6) Publishers agree to display Advertiser's creatives
exactly as they appear on the MCX; (7) Publisher may not alter in any
way any creative that has been submitted to the MCX, specifically
Publisher may not move, alter, change, modify, augment, or diminish the
pixel code or any other method used for tracking the occurrence of the
Specified Event within any creative without Company written approval;
(8) Publisher will not be compensated for any incentivised clicks
without prior Company approval. An incentivised click is defined as one
where the result of the click has any benefit to the clicker other than
or in addition to linking to the Advertiser's page; (9) Publisher
further agrees that Company shall have the right to invoice it for
failure to remove tags based on Company's cost of continuing to serve
default banners; (10) if Publisher has no currently accepted Offers and
has specified no default redirects, Company reserves the right to accept
Offers on Publisher's behalf or Company may serve ads for which
Publisher will not be paid; (11) if Publisher leaves hard coded tags for
Offers that are no longer active, Company does not guarantee any
specific behavior; (12) if after successful testing between Publisher
and Company any integration errors, bad HTML errors, or undesirable
results occur due to no fault of Company, Company shall not compensate
Publisher; (13) in email campaigns, Company will not track impressions
for text links within the email; (14) where an Offer retires after
Publisher has emailed all of its registrants, there is a possibility
that there may be a broken link, and it is up to Publisher to notify its
registrants of that fact; (15) in an email advertising campaign
Publisher may not, under any circumstances, send out emails with
MatchCraft in the "From" or "Subject" fields, nor may the Publisher
without the express permission of Advertiser, put Advertiser's name in
the "From" subject line; (16) all email that will be used in an email
campaign that Publisher accepts must be submitted to Company for
testing, and approval prior to sending, and such email may not be
altered in any way by Client after being approved by Company; (17) if
after Publisher is notified that fraudulent activities may be occurring
on its site or network, and Publisher does not take any action to stop
the fraudulent activities from occurring, then Publisher is responsible
for all costs associated with said Offer; (18) prior to accepting any
email campaign, Publisher agrees to submit to Company its Privacy and
Opt-In policy, and that Publisher warrants that its Privacy and Opt-In
policy does not violate any State or Federal laws; and (19) Company
undertakes no obligation to guarantee Client's adherence to these
representations and warranties.
10. Advertiser Specific Representations, Warranties, and
Acknowledgements. If Client is an Advertiser, Client further
represents, warrants, and acknowledges that: (1) it will not run any
advertisements that contain on their face or link to sites that contain
or promote sexually explicit or obscene materials, promote violence,
hate or discrimination of any type based on race, sex, religion,
nationality, disability, sexual orientation, and/or age, and/or
constitute or promotes illegal activities, and/or is deemed by any
reasonable person to be offensive in nature; (2) if Advertiser moves,
alters, changes, modifies, augments, or diminishes the pixel code or any
other method used for tracking the occurrence of the Specified Event
within any creative without Company written approval, Advertiser is
still responsible for any activities reported and will be charged based
on an average of past performance, as determined by Company; (3) if it
is found solely by Company that Advertiser has made any attempt after an
Offer has been submitted and accepted by Publisher to alter or change
the Offer in a matter not authorized by Company, then Advertiser will be
charged on a $10.00 CPM basis; (4) if Advertiser does not explicitly
target their Offer to particular Publishers, Advertiser's ads may appear
on sites not contemplated or expressly approved by Advertiser; (5) if
after Advertiser is notified that fraudulent activities may be occurring
in its campaign, and Advertiser does not take any actions to stop the
fraudulent activities from occurring, then Advertiser is responsible for
all costs associated with such campaign; and (6) Company undertakes no
obligation to guarantee Client's adherence to these representations and
warranties.
11. Campaign Termination. Company reserves the right, in its sole and
absolute discretion, to immediately remove any ads from MCX or any area
of the Client's site without advance notice. Company will provide
written notice to Clients, within 48 hours, of any such advertising
removal. Additionally, Company reserves the unilateral right to
terminate any campaign at any time for any reason without prior notice.
12. Privacy Policy. The Parties agree to be bound by the privacy policy
as set forth on Company's Web site at (http://www.matchcraft.com).
13. Non-Disclosure. Clients acknowledge that all information, data,
reports, and analyses received from the Company hereunder or as part of
the services specified within this Agreement that is not public
information, are proprietary to and owned by the Company, and
constitutes the basic stock in trade of the Company and its licensees.
The information provided to the Clients is proprietary to and the
property of the Company and is protected by copyright, trademark and/or
trade secret. Clients agree not to reproduce, retransmit, disseminate,
sell, distribute, publish, broadcast, circulate or commercially exploit
the information in any manner without the express written consent of the
Company. The non-disclosing Party also agrees not to use the information
for any unlawful purpose. These non-disclosure obligations shall
survive the renewal or termination of this Agreement.
14. Passwords. Passwords selected by Client grant restricted access to
MCX for the duration of this Agreement. Client further agrees and
acknowledges that the passwords are to be held in the strictest of
confidence and that any willful disclosure to or use for the benefit of
any third party other than as specifically provided herein is strictly
prohibited. Client will be responsible for all Offers entered through
and under Client's access number(s), password(s) and account name(s),
and any Offers so received by Company will be deemed to have been
received from Client or its authorized representative. All Offers shall
be deemed made at the time received by Company and in the form received.
From time to time during the term of this Agreement, Company may change
passwords for security reasons, in its sole discretion; provided,
however, that in the event Company changes passwords for any reason not
associated with a violation of or discovery of non-compliance with the
Agreement, Company shall give Client immediate written notification of
such change if the change affects in any way Client's access to MCX.
15. Limitation of Liability. EXCEPT AS PROVIDED IN SECTION 13, UNDER NO
CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY OR ANYONE
ELSE FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL OR INDIRECT DAMAGES THAT
MAY RESULT FROM THE USE OF MCX EVEN IF ADVISED OF THE POSSIBILITY OF
SUCH DAMAGES AND, AS A CONDITION TO ACCESSING THE VALUABLE SERVICES
OFFERED BY MCX, CLIENT EXPRESSLY WAIVES ANY CLAIM IT MAY HAVE AGAINST
COMPANY. THERE IS NO WARRANTY OF ANY KIND, EXPRESS OR IMPLIED,
REGARDING MCX. NO ACTION ARISING OUT OF THIS AGREEMENT MAY BE BROUGHT
MORE THAN ONE YEAR AFTER THE DATE THE CAUSE OF ACTION FIRST AROSE,
REGARDLESS OF ANY STATUTE PROSCRIBING A LONGER PERIOD IN WHICH TO BRING
A CLAIM. IN NO EVENT SHALL COMPANY'S LIABILITY EXCEED THE FEES EARNED
FROM CLIENTS ON THE PARTICULAR OFFER IN QUESTION. UNLESS OTHERWISE SET
FORTH BY THE COMPANY IN A SEPARATE WRITTEN AGREEMENT, CLIENTS AGREE TO
HOLD COMPANY LIABLE FOR PAYMENTS SOLELY TO THE EXTENT PROCEEDS HAVE
CLEARED FROM THE ADVERTISER TO THE COMPANY FOR ADVERTISING PLACED IN
ACCORDANCE WITH ADVERTISER'S SPECIFIC OFFER. SUBJECT TO SECTION 7,8,
AND 9 FOR SUMS OWING BUT NOT PAID TO COMPANY, CLIENTS AGREE TO HOLD EACH
OTHER SOLELY LIABLE. CLIENTS UNDERSTAND THAT ADVERTISER IS THE
COMPANY'S DISCLOSED PRINCIPAL AND THE COMPANY, AS AGENT, HAS NO
OBLIGATIONS HEREUNDER, EITHER JOINT OR SEVERAL, EXCEPT AS SPECIFICALLY
SET FORTH IN THIS AGREEMENT OR SEPARATE WRITTEN AGREEMENTS SIGNED BY ALL
PARTIES. CLIENTS' CREDIT IS ESTABLISHED ON A CLIENT BY CLIENT BASIS.
ADVERTISERS ACCEPT SEQUENTIAL LIABILITY AND AUTHORIZATION TO HAVE THE
COMPANY REPRESENT THE ADVERTISER.
16. Indemnity. Client shall indemnify, defend and hold Company harmless
from and against any and all claims, allegations, liabilities, costs and
expenses (including reasonable attorneys' fees and expenses) by third
parties arising out of Client's improper use of MCX, or arising out of a
breach or violation of this Agreement by Client. Company shall indemnify
and hold Client harmless from and against all losses, claims, damages,
liabilities, costs and expenses (including reasonable attorney's fees
and expenses) resulting from or arising out of any improper use of MCX
by Company, or arising out of a breach or violation of this Agreement by
Company. In no event shall Company's liability hereunder exceed the fees
earned from Client.
17. Assignment, Notices and Governing Law. Company may assign this
Agreement to a controlled subsidiary or business successor of Company.
Client may not assign this Agreement without the prior written consent
of Company, which consent shall not be unreasonably withheld or
delayed. This Agreement shall be construed and governed by the law
(including choice of law doctrines) of the state of California,
regardless of whether Client resides or transacts business with Company
in California or elsewhere. Client expressly consents to the exclusive
venue and personal jurisdiction of the state and federal courts located
in Los Angeles County, California for any actions arising from or
relating to this Agreement. The application of the United Nations
Convention on the International Sale of Goods is expressly excluded.
18. Severability. If any provision of this Agreement is held to be
invalid, illegal or unenforceable for any reason, such invalidity,
illegality or unenforceability shall not effect any other provisions of
this Agreement, and this Agreement shall be construed as if such
invalid, illegal or unenforceable provision had never been contained
herein.
19. Modifications. Company reserves the right to change the Terms and
Conditions of use, or policies regarding the use of MCX at any time.
Company shall notify Clients, via email, at least five (5) business days
before such changes are implemented. Continued use of MCX after any
such modification and notification shall constitute Client's consent to
such modifications.
20. Force Majeure. Neither party to this Agreement shall be liable to
the other by reason of any failure or delay in the performance of its
obligations hereunder on account of strikes, shortages, riots,
insurrection, fires, floods, storms, explosions, acts of God, war,
governmental action, labor conditions, earthquakes, natural disasters,
interruption in Internet services to an area where Company servers are
located or co-located, or any other cause which is beyond the reasonable
control of such party.
21. Attorneys' Fees. In any action or proceeding arising out of this
Agreement, the prevailing party shall be entitled to an award of its
reasonable costs and expenses, including attorney' fees except in
collection matters, whereby Company will never be liable for any
attorney's fees.
22. Entire Agreement. This Agreement contains the sole and entire
agreement and understanding between the parties relating to the subject
matter herein, and merges all prior discussions, whether through
officers, directors, salespersons, employees or consultants. No
modification of or amendment to this Agreement, nor any waiver of any
rights under this Agreement, will be effective unless in writing signed
by two authorized officers of each party.
23. Notice. All notices shall be sent to the addresses submitted by
Client to the MCX when signing up for the service by certified mail,
fax, email or courier.
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