How to Link Google Analytics to MatchCraft Campaigns

Last year we introduced the ability to integrate Google Analytics to campaigns on MatchCraft’s AdVantage platform. This integration is an extremely important tool for campaign managers. Combining the data from Google Analytics with the information from AdVantage gives...

MatchCraft Donates to Westside Food Bank for the Holidays

Last month, while The Hunger Games movie played on the big screens, we held our own Hunger Games competition right here in our Santa Monica headquarters. The MatchCraft Hunger Games challenged employees to collect canned goods, paper products, baby items and more for...

Five Campaign Optimization Tips For 2015

Now is a great time to take a fresh look at your search campaigns and make sure everything is clean, well organized and ready for the brand new year. We asked MatchCraft’s campaign management experts which optimizations they’re looking at right now. Their top five: 1....