Mother Nature denied Mumbai-based MatchCraft software engineer Kuntal Joisher his first try at summiting Mount Everest, the world’s highest peak. Now he’s getting ready for a second attempt – and we’re both awed and excited by his passion. We asked Kuntal to share his...
Last year we introduced the ability to integrate Google Analytics to campaigns on MatchCraft’s AdVantage platform. This integration is an extremely important tool for campaign managers. Combining the data from Google Analytics with the information from AdVantage gives...
Here at MatchCraft, our entire team is focused on a single objective: helping today’s small businesses grow. And now we’re excited to be extending that mission to the small businesses of tomorrow. This week marks the start of a year-long partnership with the Santa...
Last month, while The Hunger Games movie played on the big screens, we held our own Hunger Games competition right here in our Santa Monica headquarters. The MatchCraft Hunger Games challenged employees to collect canned goods, paper products, baby items and more for...
Now is a great time to take a fresh look at your search campaigns and make sure everything is clean, well organized and ready for the brand new year. We asked MatchCraft’s campaign management experts which optimizations they’re looking at right now. Their top five: 1....
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