Campaign Optimization: The 30-Day Checkup

When a new search advertising campaign launches on MatchCraft’s AdVantage platform, our campaign managers typically review the initial setup and then let it run undisturbed for 3-4 weeks to let the system gather data before the next round of optimizations. They check...

Merchant Spotlight: HVAC In Maryland

Welcome to our Merchant Spotlight series. This is the first in a series of posts looking at before-and-after results of local business search campaigns. THE MERCHANT: A full-service heating and cooling installation and repair company serving the greater Baltimore...

See You At Siinda

Next week the MatchCraft team will be at the Search & Information Industry Association (Siinda) 2015 Spring Conference in Dublin (March 18-20). If you’re going to the conference, please stop by our table and say hello. We’re looking forward to meeting everyone and...

What is Taxonomy (And Why is it So Important to Search Marketing)?

Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing. But what does it mean exactly? And why is it such a crucial part of...