When a new search advertising campaign launches on MatchCraft’s AdVantage platform, our campaign managers typically review the initial setup and then let it run undisturbed for 3-4 weeks to let the system gather data before the next round of optimizations. They check...
Welcome to our Merchant Spotlight series. This is the first in a series of posts looking at before-and-after results of local business search campaigns. THE MERCHANT: A full-service heating and cooling installation and repair company serving the greater Baltimore...
Next week the MatchCraft team will be at the Search & Information Industry Association (Siinda) 2015 Spring Conference in Dublin (March 18-20). If you’re going to the conference, please stop by our table and say hello. We’re looking forward to meeting everyone and...
Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing. But what does it mean exactly? And why is it such a crucial part of...
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