AdTech: Friday Roundup 08-28

Mobile responsiveness is becoming a global norm since the increase in smartphone usage and Google’s announcement that a non-responsive site will result in a lower Quality Score; but, there are more elements to be incorporated to ensure a solid search position. What...

MatchCraft Welcomes Jade Mayberry to the Team

We are excited to welcome Jade Mayberry to the MatchCraft Team today. Jade will be joining us as an account coordinator and will be responsible for supporting our partners and adding value to their programs. The Marketing team sat down with her for a brief...

2015 Americas Prospective Partner Summit

The 2015 Americas Prospective Partner Summit, will be taking place tomorrow- Tuesday, August 25th through Thursday, August 27th in Miami. The summit will kick off with an informal welcome reception/cocktail hour on August 25th at 6PM, and end after lunch reception on...

AdTech: Friday Roundup 08-21

Google continues to innovate as they add a full suite of bidding options to the Google Shopping unit, these additions are said to help further optimize for ROAS. Other news includes the changes in the way the search engine displays packs of listings, knocking the...