Empowering Publishers in the Digital Age

Publishers thrived before the digital age, but most took a major hit in the transition period from print to Internet. Newspaper circulation decreased 25 percent between 2010 to 2014, and magazine circulation declined 19 percent within the same time period, according...

AdTech: Friday Roundup 11-20

This week in the AdTech Roundup: Google Display Network has upped its commitment to viewability to give advertisers better control with by introducing new viewable frequency caps and reporting metrics within the platform. And with the holiday season among us, it’s...

Signs It’s Time to Re-Evaluate Your Digital Marketing Campaigns

Even in this era of on-demand everything, ROI for digital marketing campaigns often takes time to become apparent: Forbes estimates it takes at least 90 days for a pay-per-click campaign to fully take hold. But how do you know when your efforts aren’t simply slow to...

AdTech: Friday Roundup 11-13

This Weeks AdTech Roundup: Happy chrismahanukwanzakah from Google- they have rolled out a set of new gifts for retailers (in the form of data tools). So all of you nerds out there (present company included) will be pleasantly surprised to see new shopping features...

Your 2016 PPC Advertising Strategy

According to a recent report from Hanapin the advertising world is looking bright for pay-per-click advertising. Text ads, remarketing and mobile ads have exceeded many expectations in 2015, leading to higher budgets for 2016. Some key takeaways found from the Hanapin...