Publishers thrived before the digital age, but most took a major hit in the transition period from print to Internet. Newspaper circulation decreased 25 percent between 2010 to 2014, and magazine circulation declined 19 percent within the same time period, according...
This week in the AdTech Roundup: Google Display Network has upped its commitment to viewability to give advertisers better control with by introducing new viewable frequency caps and reporting metrics within the platform. And with the holiday season among us, it’s...
Even in this era of on-demand everything, ROI for digital marketing campaigns often takes time to become apparent: Forbes estimates it takes at least 90 days for a pay-per-click campaign to fully take hold. But how do you know when your efforts aren’t simply slow to...
This Weeks AdTech Roundup: Happy chrismahanukwanzakah from Google- they have rolled out a set of new gifts for retailers (in the form of data tools). So all of you nerds out there (present company included) will be pleasantly surprised to see new shopping features...
According to a recent report from Hanapin the advertising world is looking bright for pay-per-click advertising. Text ads, remarketing and mobile ads have exceeded many expectations in 2015, leading to higher budgets for 2016. Some key takeaways found from the Hanapin...
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