While there are some standard success metrics, such as impressions, clicks, cost per acquisition and other online marketing industry standards that are commonplace in nearly every digital analytics program, there are plenty of other dimensions that are often...
One of the largest conundrums in advertising today deals with the benefits of paying for ads on social media. Companies often wonder if it is better to pay for the ads or just use the free services of social media providers. Advertisers have taken many approaches in...
Pay-per-click (PPC) advertising has long been a staple in many companies’ marketing strategies. From Google results pages to YouTube videos, these ads allow marketers to promote their product directly to those most likely interested in it. With the growing popularity...
This week in AdTech: In the words of Jon Snow “winter is coming, so strategize your digital marketing campaigns” (I may be paraphrasing a bit). This time of year is when companies must get creative, scope out the competition and stay in tune with the trends that are...
Demand-side platforms (DSPs) are the future of online digital advertising, why? Because they solve a pressing resource problem that plagues online advertisers. Traditionally, online advertising has been handled using a variety of systems, such as pay-per-click on...
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.