Social Media Advertising: Does it Pay to Pay?

One of the largest conundrums in advertising today deals with the benefits of paying for ads on social media. Companies often wonder if it is better to pay for the ads or just use the free services of social media providers. Advertisers have taken many approaches in...

What You Need to Know About Ad Blockers

Pay-per-click (PPC) advertising has long been a staple in many companies’ marketing strategies. From Google results pages to YouTube videos, these ads allow marketers to promote their product directly to those most likely interested in it. With the growing popularity...

AdTech: Friday Roundup 12-04

This week in AdTech: In the words of Jon Snow “winter is coming, so strategize your digital marketing campaigns” (I may be paraphrasing a bit). This time of year is when companies must get creative, scope out the competition and stay in tune with the trends that are...

Demand-Side Platforms Shaping the Future of Advertising

Demand-side platforms (DSPs) are the future of online digital advertising, why? Because they solve a pressing resource problem that plagues online advertisers. Traditionally, online advertising has been handled using a variety of systems, such as pay-per-click on...