There are many different kinds of digital marketing, and all are designed to drive traffic to your website. One of the lesser known forms of digital marketing, however, is Search Engine Marketing, or SEM. We’re going to discuss the finer points of SEM and how you can...
Most savvy businesses know the internet can drive leads and customers to their website. The days of billboards and mail are gone, and Google has proven to be an extremely important tool in facilitating business growth. In fact, Search Engine Watch estimates that...
In 2015, mobile surpassed desktop in search volume, and augmented and virtual reality entered the mainstream, opening new creative possibilities for advertisers to engage audiences. Those two trends alone could have a huge impact on AdTech in Q3/Q4 of 2016. Here is...
The landing page, whether onsite or offsite, should be designed to direct consumers and potential clients and customers to and through your website. Typically, a landing page will contain a call-to-action, but getting consumers to follow the call-to-action isn’t...
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