Imagine the world with no Google. In the early days of the Internet, the search giant hadn’t quite established its dominion as King of the Web and early Internet was mostly user-generated forum discussions and personal web pages. Things have evolved significantly...
Whether its purpose is lead generation or to serve click-through traffic, the design and composition of a landing page will determine the conversion rate and the overall success of the advertising campaign. Even small changes can produce significant results: Mozilla...
The numbers tell the story: Mobile has become the primary channel for consumer information. According to Internet Trends, consumers spend 25 percent of their time on mobile devices, compared to 22 percent on desktop computers. In addition, U.S. mobile ad revenues...
Over three-quarters of businesses employ a content marketing strategy, but only 37 percent of that same group thinks that they use it effectively. Modern internet users are constantly bombarded with various content, which makes it easy for them to ignore most...
MatchCraft CEO (Sandy Lohr) and Business Development Director (Geoff Michener) will be attending Street Fight West in San Francisco June 7th. The event will cover the latest in the business of hyperlocal marketing, commerce, and technology. Please reach out to them...
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