5 Google Analytics Features You Should Be Using

Google Analytics is jam-packed with features that give you an instant status on your website’s health, mishaps and opportunities. The only problem? Most marketers don’t have some of the best features of Google Analytics enabled—leaving opportunity for optimization on...

Meet Our Newest Members at MatchCraft!

We are excited to welcome four new members to our MatchCraft team! From left to right, we have Vipin Sharma, Leena Dayal, Avni Agrawal and Lan Le. Vipin joined our MatchCraft Software Engineering team, Leena came onboard as our new Executive Assistant, Avni was...

Bing Updates and Newest Plans for 2016

Recently, Bing increased its desktop search engine market share to 21 percent, making it second only to Google. The platform saw 3.6 billion desktop-based searches in February 2016 — more than Yahoo, Ask and AOL. The Microsoft-owned search giant plans to capitalize on...

3 Ways Voice Search Will Impact Search Marketing

Digital assistants like Siri, Cortana, Alexa, have revolutionized the way people search for products and services online. Although adoption of the technology was slow – 41 percent of smartphone users said they used conversational search for the first time during the...