Boost Conversions by Localizing Your Marketing

We’re living in a hyper-global, hyper-local world. Ironic, no? Here’s what we mean: While our marketing reach extends beyond borders, and across many digital mediums around the world, consumers are more focused on what’s happening in their own communities. They care...

6 Myths About Paid Search Explained

Everyone has an opinion about paid search marketing, and that speaks to just how popular it has become. The challenge is that the laws of PPC and digital marketing change fairly frequently, allowing for a flood of myths and misinformation to be thrown about. Beware:...

What Are Accelerated Mobile Pages (AMP’s)?

AMP, or Accelerated Mobile Pages, is Google’s framework for fast-loading mobile pages. This enables publishers to hit two birds with one stone: increase page load times and improve user experience. And we’re not just talking about Google’s “Top Search” results; Google...