Meet MatchCraft’s Product Management Team

There’s no doubt about it. Managing a product—carrying it through its entire lifecycle, managing its feature set, strategically defining its needs—well, it’s a tough gig. The product folks here at MatchCraft agree, but they’re up to the job–a delicate blend of product...

5 Things You Need to Know About Contextual Advertising

Contextual advertising has the power to create memorable and compelling ads, pulling in viewers by offering increased relevancy. Contextual ads target users based on specific keywords on the page he or she is viewing at the time. As a result, the context of the ad...