Why You Should Be Advertising on Both Google AND Bing

There’s no doubt about it: Google is the de facto Search King. We’re not going to argue with you on that one; it’s a widely known and accepted fact that Google owns most of the market share when it comes to search. Okay, now that we’ve cleared that up…remember that...

MatchCraft is Attending LocalComm 2017 by SIINDA

Heads up, advertising enthusiasts and hyper-local fans! The MatchCraft team is headed to LocalComm by SIINDA in London, UK!!   When: March 29-31 Where: Google London Office: 1-13 St. Giles High Street, London WC2H 8AG. MatchCraft’s booth will be located near...

Keyword Research Strategies for Cost-Effective Paid Search Campaigns

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. The next two important factors: the competitiveness of your bid and the effectiveness of your ad copy. The factors below combine...