Benefits of Paid Search Marketing Automation

Of course, you know that paid search marketing is a worthy investment. But how can you effectively scale your paid search marketing efforts so that you can do it more efficiently, regain hours in your day and focus on other priorities too? The answer lies in...

MatchCraft Becomes Fulfillment Fund’s Newest Sponsor

MatchCraft, a proprietary digital marketing platform for local businesses and creator of AdVantage™, has taken on sponsorship of Fulfillment Fund, a program that empowers and educates students through mentorship, online education, internship opportunities and...

Meet the MatchCraft Taxonomy Team

Could the MatchCraft taxonomy team be comprised of the most well-traveled people within the company? There’s a darn good chance! The taxonomy team refers to around 30 MatchCrafters who research, analyze and create keywords & ad copies from scratch to deliver a...

8 Not-So-Secret PPC Metrics for a Successful Campaign

Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload? Not only do you risk total distraction, but you may tune out the metrics that matter the most. To combat the noise, MatchCraft has...