Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization

Digital marketers face a lot of opportunities, but along with that comes tradeoffs. In many traditional digital marketing paid advertising setups, a campaign team takes a hands-on approach to managing every aspect of your Google or Bing paid advertising efforts. They...

Remarkable Digital Advertising Stats From 2017

One of the things we love most about digital advertising and the internet is that they can change so fast. Of course, we track those changes every step of the way—we love data! Since we’re always keeping an eye out for new reports and industry learnings, we thought...

Get Your Landing Pages in Shape for the Holidays

Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead generation effort, click-throughs, email marketing and more. But so many people think that “if they build it, they will come,” and that couldn’t be...