It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year long! For any technology company, the first few years are a challenge of its own. Just surviving those early days is worth celebrating (at the very least,...
Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative keywords – terms that are specifically excluded from campaigns – deserve equal attention. Negative keywords operate in the exact opposite way as...
All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some...
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