Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound...
Retargeting ads is a powerful trick in a digital marketer’s toolbox. It’s an opportunity for you to reinforce your brand in the minds of viewers who have already visited your website. These are people who have shown interest in your product or service, but haven’t...
What if we could divulge the best times to run Google ads (PPC) to get the best results? A small disclaimer: we can only sort of answer the question for you. One of the foundational tenets of marketing is to test. Making an assumption could lead to poor results and a...
Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you...
Even with all the data showing that consumers increasingly rely on online search to make purchase decisions, some local business owners still resist spending money on search marketing. Handling objections to search marketing is an important skill for digital sales...
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