What you need to know about Google’s new Impression Share metrics

Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our...

Press Mention – Another Award-Winning Year for MatchCraft

SANTA MONICA, California, Oct. 24, 2019 — At the SIINDA (Search & Information Industry Association) Local Search Summit Conference held in Lisbon, Portugal, MatchCraft was awarded a Silver Industry Excellence Award in the “Sales and Marketing...

Perspective on Customer Relations and Retention

At MatchCraft we believe that Customer Retention is key to a successful and sustainable business. It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor. An article published by The Daily Egg, says that existing...

The MatchCraft Advantage

MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve...

ONWARD19 here we come!

Fall is here! And so is a month full of conferences and speaking engagements. After attending SIINDA’s Local Search Summit in Lisbon, we will be off to Yext’s Onward19 being hosted in New York. If you are at the conference, be sure to check out our CEO, Sandy...