adVantage

matchcraft adVantage

You need an easy and efficient way to create and manage search, social, shopping and display campaigns for hundreds or thousands of small businesses at a time. And you need those campaigns to deliver superior results for your customers. That is what matchcraft's adVantage platform delivers – month after month, year after year.

matchcraft's adVantage platform is the industry’s leading search marketing platform for agency and reseller partners who manage search marketing campaigns for local businesses at scale. Our sophisticated real-time bidding algorithm creates campaigns that deliver exceptional ROI to local merchants around the world.

Example of an electronic dashboard

Example of an electronic dashboard

 

 

 

Example of an electronic dashboard

Campaign optimization dashboard

  • Automated campaign setup and provisioning get your customers’ ads onto Google Ads, Bing Ads, Facebook, and Instagram quickly and easily.
  • Budget management and hourly bidding adjustments ensure every campaign delivers maximum results with minimal human intervention.
  • Integrated call tracking, dynamic number replacement, and conversion tracking offer the insights you need to optimize campaign performance.
  • Our fully white-labeled Merchant Center integrates with Google Analytics and call tracking data and gives advertisers 24/7 reporting with true ROI analysis.
 
We succeed when our partners succeed – and everyone at matchcraft is committed to that success.

 

matchcraft's adVantage platform offers more than world-class technology. Each partner has a dedicated client engagement team that makes sure your sales and campaign management organizations are using our platform effectively. In addition to monthly check-ins and quarterly reviews, partners have direct access to matchcraft's team of experienced professionals.

 

Knowledge Center

Sales & Training

Breaking Sales Records Month Over Month

OMG National

Breaking sales records month over month, the team at OMG National relies on MatchCraft's adVantage technology for efficiencies of scale. 

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Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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