adVantage

matchcraft adVantage

You need an easy and efficient way to create and manage search, social, shopping and display campaigns for hundreds or thousands of small businesses at a time. And you need those campaigns to deliver superior results for your customers. That is what matchcraft's adVantage platform delivers – month after month, year after year.

matchcraft's adVantage platform is the industry’s leading search marketing platform for agency and reseller partners who manage search marketing campaigns for local businesses at scale. Our sophisticated real-time bidding algorithm creates campaigns that deliver exceptional ROI to local merchants around the world.

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Campaign optimization dashboard

  • Automated campaign setup and provisioning get your customers’ ads onto Google Ads, Bing Ads, Facebook, and Instagram quickly and easily.
  • Budget management and hourly bidding adjustments ensure every campaign delivers maximum results with minimal human intervention.
  • Integrated call tracking, dynamic number replacement, and conversion tracking offer the insights you need to optimize campaign performance.
  • Our fully white-labeled Merchant Center integrates with Google Analytics and call tracking data and gives advertisers 24/7 reporting with true ROI analysis.
 
We succeed when our partners succeed – and everyone at matchcraft is committed to that success.

 

matchcraft's adVantage platform offers more than world-class technology. Each partner has a dedicated client engagement team that makes sure your sales and campaign management organizations are using our platform effectively. In addition to monthly check-ins and quarterly reviews, partners have direct access to matchcraft's team of experienced professionals.

 

Knowledge Center

Sales & Training

Breaking Sales Records Month Over Month

OMG National

Breaking sales records month over month, the team at OMG National relies on MatchCraft's adVantage technology for efficiencies of scale. 

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Product News

Localization & Not Just Translation - How MatchCraft’s Taxonomy Is Built

Benefits of AdVantages Merchant Center.png

MatchCraft’s AdVisorTM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to doing so efficiently, in a repeatable and scalable manner. 

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Industry Updates

From Do-it-for-Me to Self Serve

Self serve

Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats, or touring new places via online tours. This DIY attitude has only been amplified due to the recent COVID-19 pandemic. 

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