Blog

The Matchcraft Advantage

October 14, 2019 · Campaign Management and Optimization

Matchcraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve both performance and operational efficiency. adVantage budgets Set one budget and let adVantage’s powerful bidding algorithm spend your budget where

...

Read More »

Find us at the Healthcare Internet Conference 2019

October 8, 2019 · Conferences

This November, you can find us at the Healthcare Internet Conference being hosted in Orlando, Florida. On November 3rd, from 5:15 pm to 6 pm, MatchCraft CEO, Sandy Lohr, will be a part of the Let’s Talk Event. She will talk about “Millennials’ Perspective on Healthcare”. If you will be attending the conference, don’t forget

...

Read More »

ONWARD19 here we come!

October 8, 2019 · Conferences

Fall is here! And so is a month full of conferences and speaking engagements. After attending SIINDA’s Local Search Summit in Lisbon, we will be off to Yext’s Onward19 being hosted in New York. If you are at the conference, be sure to check out our CEO, Sandy Lohr’s talk on “How to Market to

...

Read More »

We are on our way to SIINDA’s Local Search Summit 2019

September 4, 2019 · Conferences

We are excited to attend the Local Search Summit being hosted by SIINDA in Lisbon, Portugal this year. On stage will be our CEO, Sandy Lohr talking about Customer Relations & Retention. You can check out the full program here. Also representing MatchCraft at the conference will be Jeff Chew (GM of EMEA), and Matthew

...

Read More »

Diversity and Inclusion at the Heart of MatchCraft #WomeninTech

June 17, 2019 · Causes MatchCraft News

In the crowded landscape of Los Angeles tech companies, MatchCraft is proud to stand out for having a diverse workforce from all perspective: gender, ethnicity, and even geographic location. Our office sits in all corners of the world, from Europe and Asian to South American and the U.S. While we face a challenge that many

...

Read More »

Extend Your Budget Across Social Channels with Multi-Channel Campaigns

June 3, 2019 · Campaign Management and Optimization MatchCraft News

Clients trust you to drive traffic to their website, increase brand awareness, and generate conversions. MatchCraft’s goal is to make it easier for you to meet (and exceed) your client expectations. That’s why we’re constantly thinking of ways we can automate processes for you, enable you to rapidly scale, and well, make your job a

...

Read More »

Advertising Best Practices: Ads for Auto Inventory

April 22, 2019 · Campaign Management and Optimization

Car dealers, heads up. Your ad campaigns can be a whole lot easier. Automobile advertising can often present a variety of challenges with the space being highly saturated with competition. When advertising to customers, it’s tough to find a balance with targeting the right audience, while continuing to expand your reach to potential buyers. Plus,

...

Read More »

Location and Data Privacy: What GDPR means for Advertisers and Publishers

March 20, 2019 · Ask Matchcraft Industry Developments

One of the biggest issues as it pertains to data privacy – a hot topic right now, with General Data Protection Regulation (GDPR) – is location tracking. While it’s effective for advertisers to be able to track their target audience online and via mobile devices, location tracking presents its own set of challenges. First and

...

Read More »

London or Bust! (LocalComm 2019 by SIINDA)

March 19, 2019 · Conferences

Once again we’re off to London for LocalComm 2019 by SIINDA! We’ve been proud Diamond Sponsors for multiple years for a reason. Don’t miss out for even a second on the latest in digital local marketing strategy, advertising trends, mobile commerce, local e-commerce, and much more. Our Jeff Chew will be live on stage focusing

...

Read More »

Ask MatchCraft: What Are Disapprovals and What Can We Do About Them?

February 16, 2019 · Ask Matchcraft

We’ve been receiving a ton of questions about disapprovals in AdWords and Bing. The biggest frustration: fixing disapproved ads so your campaigns can continue to run seamlessly. But there’s no reason to let disapproved ads slow your momentum. While it may be baffling—or frustrating—there is a way you can catch and correct your disapprovals in

...

Read More »