Blog

Sitelink Suggestions in adVantage

January 15, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

What Are Sitelinks? Sitelinks are ad extensions that allow advertisers to include additional links to pages on their websites. These extensions can be added to the ads being provisioned on search networks such as Google & Bing.  They appear below the main website URL. You can see them highlighted in red in the example below.

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Benefits of adVantage’s Merchant Center

January 10, 2020 · Ask Matchcraft Campaign Management and Optimization Sales & Training

Resellers and agencies have many options when it comes to carefully utilizing and maximizing their advertisers’ online spend. They can choose to advertise on Search and Display networks such as Google and Bing, go the social route using Facebook and Instagram, use any other combination of these networks or advertise on them all.  Simultaneously advertising

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Support for our friends in Australia

January 9, 2020 · Causes

The team at MatchCraft would like to express our concern for our clients and their families in addition to the MatchCraft families in Australia. In this time of crisis we offer assistance on behalf of the clients we have the privilege to serve every day. In reflecting on the events in Australia, MatchCraft CEO, Sandy

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Benefits of Bing’s Syndicated Search Network

December 23, 2019 · Ask Matchcraft Campaign Management and Optimization Google Roundup MatchCraft News New Product Announcements Sales & Training

MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our adVantage platform.  Adding the Bing search network to the list of target networks helps our reseller and agency clients improve the overall performance of their advertisers’ campaigns. Typically, campaigns running on Bing see lower CPCs and increased CTRs. According to

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Save Time & Improve Performance with GMB Linking

December 12, 2019 · Ask Matchcraft Campaign Management and Optimization Google Roundup MatchCraft News New Product Announcements Sales & Training

Our aim at MatchCraft is to simplify campaign management for our resellers and agency clients and their advertisers. Every feature on our platform adVantageTM is designed keeping that goal in mind. In the past few years, Google My Business has gained popularity among those searching for local goods and services due to its ease of

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Social Express: Support for Carousel Ads

December 5, 2019 · Campaign Management and Optimization MatchCraft News New Product Announcements Sales & Training

Love it or hate it, you can’t ignore it. Social media is an integral part of our lives today and, as such, so is social advertising.  At 2.23 billion monthly active users in 2019, Facebook leads the social network pack. Instagram is not far behind, with 1 billion active users every month.  MatchCraft’s adVantageTM platform

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Benefits of Multiple Location Extensions

November 21, 2019 · Analysis Ask Matchcraft Campaign Management and Optimization Sales & Training

  What are Location Extensions and Why Use Them? Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information. Location extensions are an optional feature and can be enabled directly in the adVantageTM platform for both Google

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Interesting Query Words. What They Are and How You Should Use Them.

November 14, 2019 · Ask Matchcraft Campaign Management and Optimization MatchCraft News New Product Announcements Sales & Training

At MatchCraft we take campaign management very seriously – and our adVantage™ platform was designed to make optimization easier and more effective. Our automated bid management, precise budget pacing, detailed data reporting, and a full suite of tools enable campaign managers to achieve the maximum return for their advertisers.  adVantage offers several reporting tools useful for

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2019 Holiday Guide

November 13, 2019 · Ask Matchcraft

It is hard to believe but the holidays are just around the corner. With Thanksgiving falling later in November than usual, retailers have the added challenge of a shortened window between Black Friday and Christmas. It is no surprise that digital marketing goes into hyper drive leading up to Black Friday and Cyber Monday. As

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How to Market to Millennial Business Owners

November 9, 2019 · Analysis Conferences Industry Developments

Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research, there are currently 1.8 Billion millennials worldwide. And by

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