Blog

Diversity and Inclusion at the Heart of MatchCraft #WomeninTech

June 17, 2019 · Causes MatchCraft News

In the crowded landscape of Los Angeles tech companies, MatchCraft is proud to stand out for having a diverse workforce from all perspective: gender, ethnicity, and even geographic location. Our office sits in all corners of the world, from Europe and Asian to South American and the U.S. While we face a challenge that many

...

Read More »

Extend Your Budget Across Social Channels with Multi-Channel Campaigns

June 3, 2019 · Campaign Management and Optimization MatchCraft News

Clients trust you to drive traffic to their website, increase brand awareness, and generate conversions. MatchCraft’s goal is to make it easier for you to meet (and exceed) your client expectations. That’s why we’re constantly thinking of ways we can automate processes for you, enable you to rapidly scale, and well, make your job a

...

Read More »

Advertising Best Practices: Ads for Auto Inventory

April 22, 2019 · Campaign Management and Optimization

Car dealers, heads up. Your ad campaigns can be a whole lot easier. Automobile advertising can often present a variety of challenges with the space being highly saturated with competition. When advertising to customers, it’s tough to find a balance with targeting the right audience, while continuing to expand your reach to potential buyers. Plus,

...

Read More »

Location and Data Privacy: What GDPR means for Advertisers and Publishers

March 20, 2019 · Ask Matchcraft Industry Developments

One of the biggest issues as it pertains to data privacy – a hot topic right now, with General Data Protection Regulation (GDPR) – is location tracking. While it’s effective for advertisers to be able to track their target audience online and via mobile devices, location tracking presents its own set of challenges. First and

...

Read More »

London or Bust! (LocalComm 2019 by SIINDA)

March 19, 2019 · Conferences

Once again we’re off to London for LocalComm 2019 by SIINDA! We’ve been proud Diamond Sponsors for multiple years for a reason. Don’t miss out for even a second on the latest in digital local marketing strategy, advertising trends, mobile commerce, local e-commerce, and much more. Our Jeff Chew will be live on stage focusing

...

Read More »

Ask MatchCraft: What Are Disapprovals and What Can We Do About Them?

February 16, 2019 · Ask Matchcraft

We’ve been receiving a ton of questions about disapprovals in AdWords and Bing. The biggest frustration: fixing disapproved ads so your campaigns can continue to run seamlessly. But there’s no reason to let disapproved ads slow your momentum. While it may be baffling—or frustrating—there is a way you can catch and correct your disapprovals in

...

Read More »

How to Improve SEM and SEO to Boost Your Business

February 15, 2019 · Analysis Industry Developments

If you’re a business decision maker or marketer, you’re surely familiar with Search Engine Optimization (SEO), even at a high level. But are you familiar with Search Engine Marketing (SEM) and do you understand how SEM and SEO work together to improve your marketing strategy and your ability to get found by users across the

...

Read More »

Quick and Easy Guide to Finding Keywords for Your Website

February 14, 2019 · Campaign Management and Optimization

Keyword research may be the most critical aspect of digital marketing and search. The ability to rank for the right keywords – and attract the right audience – can transform your business. Keywords not only give you a way to boost your search rankings on Google and other websites, but you gain valuable insights into

...

Read More »

Google Ads Bid Adjustments: The Latest Updates and Best Practices

February 11, 2019 · Industry Developments

If you’re a new to the concept, Google Ads bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling) your ads will show. Mobile bid adjustments give you all the tools you need to get even more connected with your target audience, in a way that is personal and meaningful

...

Read More »

Get on Board with Bing Network Syndication

January 25, 2019 · Campaign Management and Optimization MatchCraft News

There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave of competition and easily distracted viewers, all while trying to keep their ad spend in a reasonable range. These challenges aren’t disappearing any time soon. That is why syndication is on the

...

Read More »