Blog

Social Express: Support for Carousel Ads

December 5, 2019 · Campaign Management and Optimization MatchCraft News New Product Announcements Sales & Training

Love it or hate it, you can’t ignore it. Social media is an integral part of our lives today and, as such, so is social advertising.  At 2.23 billion monthly active users in 2019, Facebook leads the social network pack. Instagram is not far behind, with 1 billion active users every month.  MatchCraft’s adVantageTM platform

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Benefits of Multiple Location Extensions

November 21, 2019 · Analysis Ask Matchcraft Campaign Management and Optimization Sales & Training

  What are Location Extensions and Why Use Them? Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information. Location extensions are an optional feature and can be enabled directly in the adVantageTM platform for both Google

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Interesting Query Words. What They Are and How You Should Use Them.

November 14, 2019 · Ask Matchcraft Campaign Management and Optimization MatchCraft News New Product Announcements Sales & Training

At MatchCraft we take campaign management very seriously – and our adVantage™ platform was designed to make optimization easier and more effective. Our automated bid management, precise budget pacing, detailed data reporting, and a full suite of tools enable campaign managers to achieve the maximum return for their advertisers.  adVantage offers several reporting tools useful for

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2019 Holiday Guide

November 13, 2019 · Ask Matchcraft

It is hard to believe but the holidays are just around the corner. With Thanksgiving falling later in November than usual, retailers have the added challenge of a shortened window between Black Friday and Christmas. It is no surprise that digital marketing goes into hyper drive leading up to Black Friday and Cyber Monday. As

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How to Market to Millennial Business Owners

November 9, 2019 · Analysis Conferences Industry Developments

Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them. Millennials – Who are they? According to a report by Futurum Research, there are currently 1.8 Billion millennials worldwide. And by

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Millennials’ Perspective on Healthcare

November 7, 2019 · Analysis Conferences Industry Developments

Our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”. There is a growing and concerning trend within the healthcare industry of skepticism and mistrust among millennials when it comes to their providers. A 2018 survey by Harmony Healthcare IT  indicated that 24% of

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What you need to know about Google’s new Impression Share metrics

October 29, 2019 · Campaign Management and Optimization Google Roundup

Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our focus to more meaningful metrics: Impression Share, Top Impression Rate, and Absolute Top Impression

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Perspective on Customer Relations and Retention

October 24, 2019 · Campaign Management and Optimization Sales & Training

At MatchCraft we believe that Customer Retention is key to a successful and sustainable business. It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor.  An article published by The Daily Egg, says that existing customers are 50% more likely to give your new product

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The MatchCraft Advantage

October 14, 2019 · Campaign Management and Optimization

MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve both performance and operational efficiency. adVantage budgets Set one budget and let adVantage’s powerful bidding algorithm spend your budget where

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Find us at the Healthcare Internet Conference 2019

October 8, 2019 · Conferences

This November, you can find us at the Healthcare Internet Conference being hosted in Orlando, Florida. On November 3rd, from 5:15 pm to 6 pm, MatchCraft CEO, Sandy Lohr, will be a part of the Let’s Talk Event. She will talk about “Millennials’ Perspective on Healthcare”. If you will be attending the conference, don’t forget

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