AdTech: Friday Roundup
November 20, 2015 · Weekly Roundup
This week in the AdTech Roundup: Google Display Network has upped its commitment to viewability to give advertisers better control with by introducing new viewable frequency caps and reporting metrics within the platform. And with the holiday season among us, it’s time for big companies to put their money where their mouth is, how do you think Target’s plan to focus on mobile will pan out? When you are putting the finishing touches on your holiday ads, think about ‘diversification’ look beyond your core demographics, ALL people are expecting to spend money this time of year, put your product in front of more of them. Do you want to get some context on the recent buzz surrounding ad blockers? Me too, here is an article that sheds light what is at stake for your marketing department.
In the world of social: Interactive digital media strategist, Chris Makara put together literally, the largest and most comprehensive list of social media tools online, not only that- his insights shed light on some of the questions we have been asking moving into the new year. Next, with all of the buzz surrounding Facebook advertising, along with the constant updates and ad formats, the one that has stuck out most to me are carousel ads. They are versatile, you can send users to multiple landing pages for a impromptu A/B test, and they just look great; here are 8 ways that companies are successfully using carousel ads.
Marketing Land contributor Rob Rasko gives CMOs the crib notes to better understand the ad-blocking landscape.
10% of millennials order groceries online
Those 65 and older also don’t shop digitally that often
The holiday shopping season is upon us — according to National Retail Federation data, 57 percent of consumers have started making purchases
This is the largest and most comprehensive list of social media tools online. Read this article!
Travel sales booked via desktop continue to decline
Talking about transparency and accountability in media buying is only going to become more important as the way in which we buy ads continues to evolve
PPC expects “massive growth” in African cement demand over the next 35 years, driven by a growing population, rising wealth and greater ease of doing business
This fall, shopping-related searches on mobile surpassed desktop, signaling a shift from shopping marathons to shopping moments.
Attracting readers is a challenge, but the real key is producing the kind of content that keeps them coming back to your publication
Allows advertisers to showcase up to five clickable images or videos within a single News Feed ad, what what are the best methods of use?
As marketers we really like trends. Trends help to drive new ideas, shake-up strategies, and provide opportunities for testing and growth.