AdTech: Friday Roundup

November 20, 2015 · Weekly Roundup

This week in the AdTech Roundup: Google Display Network has upped its commitment to viewability to give advertisers better control with by introducing new viewable frequency caps and reporting metrics within the platform. And with the holiday season among us, it’s time for big companies to put their money where their mouth is, how do you think Target’s plan to focus on mobile will pan out? When you are putting the finishing touches on your holiday ads, think about ‘diversification’ look beyond your core demographics, ALL people are expecting to spend money this time of year, put your product in front of more of them. Do you want to get some context on the recent buzz surrounding ad blockers? Me too, here is an article that sheds light what is at stake for your marketing department.

In the world of social: Interactive digital media strategist, Chris Makara put together literally, the largest and most comprehensive list of social media tools online, not only that- his insights shed light on some of the questions we have been asking moving into the new year. Next, with all of the buzz surrounding Facebook advertising, along with the constant updates and ad formats, the one that has stuck out most to me are carousel ads. They are versatile, you can send users to multiple landing pages for a impromptu A/B test, and they just look great; here are 8 ways that companies are successfully using carousel ads.  


INDUSTRY NEWS


What CMOs Should Know About Ad Blockers: From What They Are To What’s At Stake

Marketing Land contributor Rob Rasko gives CMOs the crib notes to better understand the ad-blocking landscape.

Checking Circulars Is the No. 1 Digital Grocery Shopping Activity

10% of millennials order groceries online

Young UK Millennials Among the Least Frequent Digital Buyers

Those 65 and older also don’t shop digitally that often

How Target is putting mobile front and center this holiday season

The holiday shopping season is upon us — according to National Retail Federation data, 57 percent of consumers have started making purchases

500+ Social Media Tools

This is the largest and most comprehensive list of social media tools online. Read this article!

By 2016, Most Digital Travel Bookers Will Use Mobile Devices

Travel sales booked via desktop continue to decline

Where Are Your Programmatic Media Dollars Really Going?

Talking about transparency and accountability in media buying is only going to become more important as the way in which we buy ads continues to evolve

PPC Plans to Double Size in Decade on African Cement Growth

PPC expects “massive growth” in African cement demand over the next 35 years, driven by a growing population, rising wealth and greater ease of doing business

Google Helps You Shop Between Holiday Cooking and Tree Trimming

This fall, shopping-related searches on mobile surpassed desktop, signaling a shift from shopping marathons to shopping moments.


LEARN SOMETHING


3 STEPS FOR MORE DIVERSE AD PUBLISHING OPTIONS

Attracting readers is a challenge, but the real key is producing the kind of content that keeps them coming back to your publication

7 Ways Businesses Are Using Carousel Ads

Allows advertisers to showcase up to five clickable images or videos within a single News Feed ad, what what are the best methods of use?

3 Search Trends That Aren’t Just Trends

As marketers we really like trends. Trends help to drive new ideas, shake-up strategies, and provide opportunities for testing and growth.

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