AdTech: Friday Roundup

December 4, 2015 · Weekly Roundup

This week in AdTech: In the words of Jon Snow “winter is coming, so strategize your digital marketing campaigns” (I may be paraphrasing a bit). This time of year is when companies must get creative, scope out the competition and stay in tune with the trends that are surrounding the digital ecosystem- having said that, here are some noteworthy findings from this week. Bing has launched two new image search features that allow shoppers to compare and recommend products from different vendors using the “Places to Buy” function of the platform. Further, AdWords has rolled out a number of shopping ad enhancements that include: a new shopping insights tool, an assortment report and a Google merchant center add-on for Sheets- just to name a few. Earlier this week we observed year three of #givingtuesday, the spark of the charitable giving season that tech giants have rallied behind that has increased the number of online donations by 470% since it’s inception.

In the world of Social: We have begun to see some changes in Facebook Ads, these changes make it imperative for advertisers to define what they are optimizing for, how they are bidding on clicks, and what ad sets are right considering what they’re selling and to whom. Not only that, Facebook has made some adjustments to the conversion pixel making it necessary in most instances to replace the old with the new pixel, here is what marketers should know. In other news, Snapchat is now allowing publishers to link their Discover channel’s content directly to Facebook and Twitter. And you may have seen the buzz on Twitter recently surrounding the ‘branded hashtag emoji’, it has become the hottest marketing technique that is sweeping the platform. All this and more in this week’s AdTech Roundup.


INDUSTRY NEWS


 

Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Let’s take a closer look at what the change is, what it means and what the options now are for each objective.

Yahoo Testing Search Results Style PLA Shopping Ads

Yahoo is testing out a new style of shopping ad (PLA), and this one closely mimics a regular search result.

Bing Images Launches “Places To Buy” For Holiday Shopping Season

Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.

AdWords Shopping Ads Enhancements: A Roundup

AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them

Google Invents the Mobile Browser

How to Figure Out What Keywords Your Potential Customers are Using

A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords

Marketing Day: Cyber Monday Reports, YouTube Opens Voting For Ad Of The Year & Display Ad Success

A recap from Marketing Land as to what was observed this Cyber Monday

How the Branded Hashtag Emoji is Taking Over Twitter

The hottest marketing technique on Twitter isn’t a viral cat video or a funny tweet from a celebrity endorser.

How Facebook, Google, Snapchat, and others make a difference on #givingtuesday

First we had Black Friday, then Small Business Saturday, and then Cyber Monday. So after a long weekend of spending money on ourselves and loved ones, why not turn that towards those less fortunate? Today is the third annual Giving Tuesday, and tech companies are rallying to help out.

Snapchat Adding Deep Linking For Brands

Snapchat’s now allowing publishers to link their Discover channel’s content directly on Facebook and Twitter.


LEARN SOMETHING


 

40 Things to Know Before Starting a Blog: A Day-By-Day Guide

Here is a comprehensive, seven chapter guide that outlines the necessary elements involved in building the infrastructure and then deploying a successful blog.  

Should Publishers Blog?

The decision of whether to blog will be different for different media companies–there is no such thing as a simple “yes” or “no.” If you’re wondering where to get started, take a look at your reader base’s existing content consumption patterns.

Facebook Conversion Pixel Changes: What Marketers Need to Know

Are you using the Facebook conversion pixel? Wondering how to transition from your old conversion pixel to the new pixel? Inquire within…

 

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