AdTech: Friday Roundup

October 9, 2015 · Weekly Roundup

This week in the AdTech Roundup: Google introduces a handy addition of two new buttons makes navigating keyword performance reporting much quicker. AdWords new Customer Match allows you to build custom audiences based on email lists that you upload directly to the platform, it is said to be a strong contender with Facebook ads. And just in time for the holiday season, Google has rolled out a new Assortment Report that shows campaign managers the most popular products that are not currently active in your feed. Bing has announced a few new upgrades to their platform through the introduction of BAE 10.9, it is said to have faster processing speeds for accounts of all sizes. They are also updating Segmentation Reporting by making it more accessible from the campaign table, rather than digging into the Reports section.

In the world of Social: Social ad spending has grown exponentially the past five years, and is said to reach $24.2 Billion by 2016. Snapchat is preparing to launch a new ad format for large brands, charging $750,000 for them to get one day’s worth of reach to their user base by creating a branded ‘lense’. The more that we talk about advertising on social networks, the more we hear about how essential it is to implement Facebook PPC into your strategy, if you are having trouble, we have found some hacks for you to look into. Further, while Facebook’s video ads are only 18 months old, we found a report that suggests that marketers prefer them over the traditional YouTube advertising. It’s been a couple weeks since we have brought up the general consensus of Instagram ads, but if you use the app- you have seen that companies, both big and small are leveraging the platform in creative and eye catching ways.


INDUSTRY NEWS ROUNDUP


Easier Access To Negatives And Search Terms Now In AdWords

A handy addition of two new buttons makes navigating keyword performance reporting much quicker.

New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate

For advertisers running both PPC and paid social campaigns, AdWords’ Customer Matching is the perfect logical progression

Bing Ads Updating Segmentation Reporting

They have made it more accessible from the campaign table, rather than digging into the Reports section…

Bing Ads Editor Gets an Upgrade

Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain.

Snap-chatting About Sponsored Selfies…

Snapchat announces that they will start charging brands for branded ‘lenses’ on the app.

Social Ad Spending Projected to Grow to $24.2 Billion by 2016

Does this surprise you? Will it get there? Will it surpass expectations?

Google Assortment Report | Retailers: What Products are You Missing out on?

The new report, located in Google Merchant Center, shows you the most popular items that aren’t active in your feed.

Google’s New Location Ad Customizer

Google recently updated an already very cool feature by allowing ad customizers based on target location. It’s a great update with lots of upside for advertisers of all sizes.

Are Google Video Ads Closer Than We Think?

Although there has yet to be confirmation, there has been rumblings…

Survey: What Type of Ad is Most Annoying?

See what others think, and participate in the poll yourself.

How Long Tail Keywords can Drive Traffic in Organic Search

Long tail keywords drive organic search, and organic search marketing is valuable because this is where we begin the courting of the customer

Instagram Ads: For Businesses of All Shapes and Sizes

The Instagram craze is far from over, so if your company has a viable entrance point into the channel, merge.

Report: Facebook Ads Significantly Better than YouTube’s

While Facebook’s video ad service is still in its infancy — about 18 months old — it’s already prefered by marketers over YouTube.

Industry Report: The State of PPC

Download the free report to see what the general state of PPC is from 2015 heading into 2016.


 

LEARN SOMETHING


Hacking PPC For Facebook Ads

start converting more leads into customers by combining paid search with ads on Facebook to create a money-making marketing machine.

Winter is Coming… Pace your Search

How to pace your search marketing budget over the course of the holiday season.

The Next Generation of Rank Tracking

Is it Time to Rethink your choice of SEO ranking platforms?

Amazon’s Product Search Dominance; Twitter Releases “Moments”

News from Amazon, and what is the new “Moments” tab all about on Twitter?

RECENT POSTS