AdTech: Friday Roundup
October 23, 2015 · Weekly Roundup
This week in AdTech: Hey everybody come see how good I look! In case you missed it, MatchCraft brought home some heavy metal this week after receiving multiple Industry Excellence Awards from SIINDA 2015. But enough about us, is frugality a holiday trend this year? Why are consumers planning on spending less, but participating more this holiday season? There is a word on the virtual street that Google is updating their ranking algorithms, perhaps a new SEO strategy is in order… If you are a B2B company looking to drive more QUALIFIED traffic to your site, look into some of these simple tricks to hone in on your customer’s psychographics. Also, here are 5 steps to maximize your AdWords ROI, no roundup would be complete without them… And why does Adobe’s quarterly report suggest paid search has grown in the North American region, but CPC’s have been flat throughout Q3? In other news, Google has pulled Yahoo out of a hole of poor Q3 earnings by developing an agreement that provides Yahoo additional flexibility to choose among suppliers of search results and ads. And lastly, but certainly not least-ly, Merkle RKG released its digital marketing report for the third quarter this week. In all, paid search spend rose 19 percent in the US among its client set
In the world of social: Congratulations, we have officially made it back to the FUTURE! Check out some of the most creative and engaging “Back to The Future” social posts of the week. Ever since Facebook opened Instagram ads to all business types, it seems that everyone has been trying to test their viability in the space, but who is doing it right? We found a sample of companies that has figured it out… Next, Your Facebook newsfeed may seem to be plastered with advertisements, but the reality of it is that only 3% of your desktop news feed is ads, read the article here. And finally, what can your digital agency learn from the Amish?
There will be 65.1 million internet users in Mexico—amounting to a 53.8% penetration of the population—in 2015.
They plan to spend less, but still want to participate.
Former Googler Daniel Gilbert shares a Brainlabs script that helps you avoid disaggregated data in your AdWords campaigns.
All the signals are pointing to a significant Google update over the past week. Here is what we think is going on.
PLA performance across search engines and throughout vertices.
A round up within… A round up!?
Think search engine optimization doesn’t apply to B2B companies? Think again. Columnist Tom Demers discusses how.
AdStage users now have the ability to serve, pause or allocate money to a campaign based on If/Then functions.
And why does Adobe’s quarterly report suggest paid search has grown in the North American region, but CPC’s have been flat throughout Q3
See how Google saved Yahoo from their Q3 earnings miss…
Some of the most creative and hilarious social posts from this historic day.
That’s right, the Amish…
Socialbakers examined News Feed content on desktop among 1,000 Facebook users, finding that 71 to 76 percent of the posts came from friends and 24 to 29 percent came from pages.
Since IG ads was launched across the board, what companies are standing out from the crowd.
5 important elements to consider before hitting send.