AdTech: Friday Roundup

November 13, 2015 · Uncategorized

This Weeks AdTech Roundup: Happy chrismahanukwanzakah from Google- they have rolled out a set of new gifts for retailers (in the form of data tools). So all of you nerds out there (present company included) will be pleasantly surprised to see new shopping features such as: product group optimization, mobile bid adjustment simulator, and performance columns specific to subdivisions of product groups. Next, ever since Google announced that they would be showing three text ads above organic results (instead of two) the maximum number of text ads at the top of mobile SERPs has Increased by 50%. In other news, we found an interesting piece about account transitions; this daunting process can cause stress for a company the same way you feel when you switch barbers; however, such transitional changes can be a blessing in disguise. And in the spirit of the holiday season and the tremendous influx of ecommerce revenue that is soon to be observed; it is clear that client acquisition for e-commerce has been a hot topic in 2015, but will this trend continue into 2016?

In the world of Social: The capital being poured into Facebook and Insatagram ads continues to grow, and companies continue to see the value in reaching their customers through social channels. Here is a Facebook Toolkit that is comprised of 500+ examples of Facebook ads, a very insightful and informative read. Once you have read, ideated, and begun executing your social initiatives (and have seen the value it brings to a brand) dig deeper and identify all of the different areas you can use social throughout your sales funnel.  


INDUSTRY NEWS


Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits

Here are some recent changes Google has made to its mobile SERP layouts are impacting mobile ad spend.

Google Is Designing a New System to Make Your Email More Secure

Reports are saying that the system update will be rolling out in the coming months.

Successful publishers jumping on the James Bond publicity bandwagon…

Just because everyone’s focussed on something, it doesn’t automatically mean your current event content will seen as relevant. In reality, quite the opposite is true.

Google Releases New Tools In Time For the Holiday Season

Happy chrismahanukwanzakah from Google

Holiday Promotions Delivered Via Text Message

The end of November is quickly approaching, which means holiday discount hunters are becoming ever increasingly active.

Acceptable Ads Initiative Must Overcome Logistical Hurdles Before Getting Off The Ground

Following Adblock Plus’ (ABP) peace talk with numerous ad industry executives last week, the company revealed Thursday morning the first steps toward establishing an independent committee to oversee its Acceptable Ads initiative

Account Management Transitions: Unavoidable Reality & Blessing in Disguise

The only constant in the world is change, and your PPC account management is no different.

Client Acquisition for E-Commerce in 2015- What’s Changed?

Client acquisition for e-commerce has been a hot topic in 2015 and we can expect this trend to continue into 2016.


 

LEARN SOMETHING 


[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!

The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site.

How to use social media at every stage of the sales funnel

Thinking of social media as part of the phrase ‘social media marketing’ is an unduly limited way to approach it.

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