AdTech: Friday Roundup

September 4, 2015 · Uncategorized

This week in the ADTECH Roundup we cover Google’s re-branding and how they’re changing more than just the logo; it is part of a bigger picture that includes-but is not limited to- a new UI for its mobile search results. Further, they have announced a new home services ad program offered to select areas and verticals in the Northern California area. Following in Google’s enormous shadow, Yahoo has begun to emulate through expansion efforts into new revenue streams by building out its local search marketing reseller program. In search news, eMarketer released a report that highlights Canada exceeding the United States in mobile search ad spend. Mobile continues to dominate and out perform projections as another report shows that it will account for more than 50% of digital ad spend in 2015.  

In the world of social: Twitter has now expanded its self service ad dashboard to over 200 countries and territories, they are also proud to announce that nearly 100,000 people are using the platform. Coming from the agency world, I understand the value of using social channels and KPIs within those mediums to measure ROI; however it can be a cumbersome process to explain the notion of ‘brand equity’ and ‘social influence’ to sell a client. Now that Simply Measured has announced it’s acquisition of Inside Social, we will all have access to valuable, performance measured (and explained) KPIs and what kind of ROI they are generating. Further, we provided some helpful resources and study materials for optimizing the opportunity cost associated with studying for the some of the AdWords exams, how to properly resolve a customer dispute over social media and five tips on getting your brand started with Snapchat.


INDUSTRY NEWS


Google’s New Logo is Part of a Bigger Picture

Why the change in logo, what the vision behind the re-branding is, and why this is a milestone for Google.

Google Launches New Home Services Ad Program 

Exclusive to the San Francisco area, the program has been opened in AdWords Express to: plumbers, locksmiths, handymen and house cleaners.  

How to Find Your Best and Worst Search Queries Using N-Grams

Brainlabs has developed a script that helps identify wasted adwords spend by using n-grams… Don’t know what an n-gram is? Inquire within.

Yahoo Begins to Build out Local Search Marketing Reseller Program

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold.

Mobile to Account for More Than Half of Digital Ad Spend in 2015

In 2015 we are projected to spend more than $30 billion in mobile advertising. This tipping point will be reached much quicker than forecasts have predicted earlier in the year. Read more insights from Emarketer on mobile ad spend this year.

Sorry United States… Canada’s Got a Bigger Search Than you

This is explained by the US’s preference for mobile display ads over search… Is there something that we are missing? Or do our neighbors up North prefer the simple search?   

More than 9 in 10 Millennials Watch Digital Video Monthly

Millennials are the most active video viewers of any US age group. But understanding their video viewing habits can be difficult…   

Simply Measured Acquires Inside Social To Boost Case For Social ROI 

Social ROI is difficult to measure, especially if you are explaining it to a non-tech savvy client, with this acquisition we should begin to see much more clear goals and visual evidence of how social can help a brand (if you’re not already convinced).

Twitter Ads Are Now Available Pretty Much Everywhere 

Twitter extends access to its self-service ad dashboard to more than 200 countries and territories.


LEARN SOMETHING


How to Respond to A Negative Post About Your Brand

You need to do more than simply reply, it’s important to keep in mind that there is an actual person behind that tweet and customer retention and satisfaction should be the goal.

Resources on How You can Cut Adwords Certification in Half

Former Googler lays out the critical elements to know for the Shopping and YouTube exams.

5 Tips on Getting Your Brand Started with Snapchat

Looking to explore the world of Snapchat for your business? Here are some steps to begin breaching the space.

Google Online Marketing Challenge Results

Every year, Google holds this event amongst countries around the world to determine the best digital marketers that use their products, see this year’s results and register for next year’s challenge.

 

Step By Step Guide to Query Level Bidding in Google Shopping 

How to adopt an increasingly-popular — though somewhat complicated — bidding strategy.

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