MatchCraft’s AdVantage Shopping platform gives users the ability to automate the creation & management of their Google shopping campaigns.
The Platform enables our partners to create & manage inventory feed – based on campaigns for their retail advertisers. Our battle tested technology optimizes bids in near real time, based on product lines, skills, seasonality, customer life time value & more – to deliver the most competitive shopping ads via search results.
Campaign Setup & Provisioning
Create merchant center feed, manage product ads, and track results
Fully Integrated Solution
Shopping campaigns can be combined and other AdVantage campaigns thereby providing shared budgets and reporting
Bid & Budget Management
Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending
Google Analytics Integration
Tracking tags appended to all product destination urls to ensure post-click data for automated conversation based optimization
Call Tracking & Dynamic Number Insertion
Call tracking and recording solutions available for consumers calling in for sales orders
Fully Automated Shopping Solution