Advantage Shopping

Want to see AdVantage Shopping in action? Schedule a live demo today!

MatchCraft’s AdVantage Shopping platform gives users the ability to automate the creation & management of their Google shopping campaigns.

The Platform enables our partners to create & manage inventory feed – based on campaigns for their retail advertisers. Our battle tested technology optimizes bids in near real time, based on product lines, skills, seasonality, customer life time value & more – to deliver the most competitive shopping ads via search results.

Campaign Setup & Provisioning

Create merchant center feed, manage product ads, and track results

Fully Integrated Solution

Shopping campaigns can be combined and other AdVantage campaigns thereby providing shared budgets and reporting

Bid & Budget Management

Complex bidding algorithms developed around the needs of e-commerce advertisers to ensure even budget spending

Google Analytics Integration

Tracking tags appended to all product destination urls to ensure post-click data for automated conversation based optimization

Call Tracking & Dynamic Number Insertion

Call tracking and recording solutions available for consumers calling in for sales orders

Fully Automated Shopping Solution

Want to see AdVantage Shopping in action? Schedule a live demo today!