Mother’s Day Search Trends 2023

Mother’s Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences...

Automate Google and Bing Ads with Google Connect

Google Connect is a new and innovative way for the MatchCraft platform to manage Google Ads campaigns. With this new product, you can access the most awaited features that were previously not supported via the platform or API. This includes the ability to create...

Performance Max Best Practices by MatchCraft

Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance Max campaigns are now available on MatchCraft, a leading platform for digital marketing solutions. With MatchCraft, you can take advantage of...

PPC Trends for Q1 2023

Welcome to the latest edition of MatchCraft’s quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our...

Navigate Bing MSAN Changes with MatchCraft: What to Expect

As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...