For PPC agencies, deciding whether to use automation or hire a third party to offload some of your work can really affect the success of your client’s campaigns. In this article, we’ll talk about the good (and bad) aspects of both options to help you make better...
For a long time, Google has dominated the scene with its AdWords platform, commanding the lion’s share of ad spend and audience reach. However, there’s another player in town that savvy campaign managers are now turning to: Bing Ads. And when it comes to...
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