MatchCraft, a Pioneer in PPC Machine Learning, Is Turning 25

LOS ANGELES, Aug. 2023 — Joining the ranks of industry veterans, MatchCraft commemorates 25 years of delivering excellence in digital advertising. For a quarter of a century, the digital ad tech leader has revolutionized PPC management, providing innovative solutions...

PPC Trends for Q2 2023

Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023. Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to...