The 2023 graduation season is poised to be one for the record books, with consumers planning to spend over $5.8 billion on gifts and decorations. As a campaign manager looking for ways to capture a piece of the pie, understanding consumer behavior and preferences is...
When advertisers use geo-targeting and ad customization, they can deliver tailored messages to different consumers based on the information gathered about them. The better your client understands what their target customers want and need, the more likely they can...
Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...
Google Connect is a new and innovative way for the MatchCraft platform to manage Google Ads campaigns. With this new product, you can access the most awaited features that were previously not supported via the platform or API. This includes the ability to create...
As a digital marketing professional, you've likely spent hours doing the heavy lifting of going through data for your advertisers' PPC campaigns. By the end, climbing this mountain of ad impressions and bid adjustments can feel like you've spent the afternoon trekking...
Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance Max campaigns are now available on MatchCraft, a leading platform for digital marketing solutions. With MatchCraft, you can take advantage of...
MatchCraft is joining forces with the team at Vendasta to take on the 100th Anniversary NAB Show in Las Vegas next week. Targeted to the global broadcast, media, and entertainment industry, the event has been influential in the evolution of the broadcast industry....
Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary...
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...
