Blog

Inbound Marketing Advantages and Disadvantages

September 22, 2018 · Industry Developments

Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound marketing strategies are far less intrusive and relies more on the user to take the initiative. Many companies

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6 Advanced Google Analytics Hacks You Need to Know

September 21, 2018 · Industry Developments

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million websites use it, arguably making it the leader in its space. There

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5 Impactful Retargeting Ad Ideas for a Successful Campaign

September 20, 2018 · Campaign Management and Optimization

Retargeting ads is a powerful trick in a digital marketer’s toolbox. It’s an opportunity for you to reinforce your brand in the minds of viewers who have already visited your website. These are people who have shown interest in your product or service, but haven’t pulled the trigger to buy. They’re warm. They’re interested. They’re

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The Best Time to Run Your PPC Ads

September 18, 2018 · Industry Developments

What if we could divulge the best times to run Google ads (PPC) to get the best results? A small disclaimer: we can only sort of answer the question for you. One of the foundational tenets of marketing is to test. Making an assumption could lead to poor results and a spike in costs. You

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The Benefits of Call Tracking: What You Can Learn from Customer Calls

September 17, 2018 · Industry Developments

Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you can improve. There’s just one catch. For all the wonder

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5 Objections Local Businesses Raise About Search Marketing

September 16, 2018 · Campaign Management and Optimization

Even with all the data showing that consumers increasingly rely on online search to make purchase decisions, some local business owners still resist spending money on search marketing. Handling objections to search marketing is an important skill for digital sales teams. Here are the five objections our digital sales specialists come across most frequently – and how

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Proud to Be Diamond Plus Partners at Local Search Summit 2018

September 13, 2018 · Conferences

We’re headed to Dubrovnik, Croatia for the 2018 SIINDA Local Search Summit. Will we see you there? Local Search Summit is where brands, tech, data and marketing wizardry come together. The conference will cover topics such as customer acquisition (and what to do with ‘em after you get ‘em), new digital marketing channels that use

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5 Reasons Digital Agencies Need Search Marketing Technology

September 12, 2018 · Analysis

Geoff Michener heads agency relations at MatchCraft. He originally authored this post for the Yext Certified Partner Community. Ask most small business owners how they feel about online advertising and you’ll get a pretty consistent response: Overwhelmed. They know they need to be investing in it, they know they can’t ignore it, and they suspect

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The Programmatic Prominence- Why Programmatic will Dominate the Future of Advertising

September 12, 2018 · Industry Developments

Programmatic ad spending has been increasing since its first introduction into digital marketing strategies; this is made evident in Nanigans report that shows a $15.43 billion total programmatic spend for 2015. This caliber of spending places programmatic ads at 59 percent of the digital advertising display market, rushing past traditional paid ads. Programmatic advertising is

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10 Display Advertising Stats That Demonstrate Digital Ad Evolution

September 12, 2018 · Industry Developments

Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among marketers. However, technology has made some major advancements, and in turn, so

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