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Our Top 5 Digital Marketing and Paid Search Articles of 2017

January 18, 2018 · Industry Developments MatchCraft News

Happy New Year, fellow geeks and digital marketing aficionados. The bubbly from the New Year has long gone flat, and we’re back at it. We have to be—we have big plans for 2018. But as we kick off the new year, we can’t help but look back at the last 12 months. One way we

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Google Roundup: Images in Search Ads, Holiday Shopping, & more

January 10, 2018 · Google Roundup

Our latest roundup of all the Google updates you need to know about (Check out last months updates here). Images are being tested in Search Ads.  Here’s something to keep an eye on: You may see images appear in mobile search results, like this one spotted last week. It’s still too early to tell how large

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What B2B Companies Are Up Against in Search

January 3, 2018 · Industry Developments

We’re all living in an online-driven world, and B2B marketing tactics are not more sheltered from this than consumer-facing ones. In the age of the internet, and the fast pace at which people shop and make decisions online, competition is fiercer than ever. Many B2B marketers wonder if they’re doing all they can, or if

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Advantages and Disadvantages of Inbound Marketing

December 17, 2017 · Industry Developments

Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound marketing strategies are far less intrusive and relies more on the user to take the initiative. Many companies

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Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization

December 15, 2017 · Campaign Management and Optimization Industry Developments

Digital marketers face a lot of opportunities, but along with that comes tradeoffs. In many traditional digital marketing paid advertising setups, a campaign team takes a hands-on approach to managing every aspect of your Google or Bing paid advertising efforts. They do it all, such as allocate ad budgets, keep a close eye on the

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Remarkable Digital Advertising Stats From 2017

December 13, 2017 · Industry Developments

One of the things we love most about digital advertising and the internet is that they can change so fast. Of course, we track those changes every step of the way—we love data! Since we’re always keeping an eye out for new reports and industry learnings, we thought we’d share some of the most interesting

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Get Your Landing Pages in Shape for the Holidays

December 1, 2017 · Campaign Management and Optimization

Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead generation effort, click-throughs, email marketing and more. But so many people think that “if they build it, they will come,” and that couldn’t be farther from the truth (oh, but we can

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Ask MatchCraft: How Do AdWords Location Extensions Work?

November 27, 2017 · Ask Matchcraft

Q: Is it true that Google is migrating location extensions to Google My Business, and is automatically creating Google My Business accounts? Why are they doing this and what do I need to know? We’re assuming you’re thinking about the fairly recent Google change, where they sunset the ability to create manual location extensions from

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Google Roundup: Fake News, Mobile Search and Shopping Reporting

November 16, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. Defense against fake news To combat fake news, Google has launched a knowledge graph card for news publishers. The new card will give searchers information about publications, such as popular topics, third-party investigations and awards—all available directly within search results. The goal:

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MatchCraft on AdTech and Management Hacks with Nathan Latka

November 10, 2017 · Industry Developments MatchCraft News

Sandy Lohr, MatchCraft’s fearless CEO since 2015, has done it again. She was recently on Nathan Latka’s podcast, a top podcast in the marketing, money and entrepreneurship. It’s built a reputation for being a solid morning motivator, a mega marketing influencer and a branding powerhouse. Click here to listen to the podcast, originally recorded on

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