Blog

5 Impactful Retargeting Ad Ideas for a Successful Campaign

September 20, 2018 · Campaign Management and Optimization

Retargeting ads is a powerful trick in a digital marketer’s toolbox. It’s an opportunity for you to reinforce your brand in the minds of viewers who have already visited your website. These are people who have shown interest in your product or service, but haven’t pulled the trigger to buy. They’re warm. They’re interested. They’re

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Proud to Be Diamond Plus Partners at Local Search Summit 2018

September 13, 2018 · Conferences

We’re headed to Dubrovnik, Croatia for the 2018 SIINDA Local Search Summit. Will we see you there? Local Search Summit is where brands, tech, data and marketing wizardry come together. The conference will cover topics such as customer acquisition (and what to do with ‘em after you get ‘em), new digital marketing channels that use

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Ask MatchCraft: How to Use Callout Extensions Effectively

September 10, 2018 · Ask Matchcraft

Who doesn’t enjoy a good offer? That’s right – no one! That’s why search engines rolled out a form of ad extensions, called “Callouts”. These extensions give you a way to pump up your ads with additional copy. Allowing you to showcase offers within your campaigns can serve as a powerful tool to garner more

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5 Benefits of Paid Search Marketing Automation

August 28, 2018 · Industry Developments

Of course, you know that paid search marketing is a worthy investment. But how can you effectively scale your paid search marketing efforts so that you can do it more efficiently, regain hours in your day and focus on other priorities too? The answer lies in automation.  1. Automation allows for a personalized experience This

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Happy Birthday to MatchCraft: Celebrating 20 Years

August 24, 2018 · MatchCraft News

It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year long! For any technology company, the first few years are a challenge of its own. Just surviving those early days is worth celebrating (at the very least, it’s worthy of a happy hour cheer).

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Get on Board with Bing Network Syndication

July 25, 2018 · Campaign Management and Optimization MatchCraft News

There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave of competition and easily distracted viewers, all while trying to keep their ad spend in a reasonable range. These challenges aren’t disappearing any time soon. That is why syndication is on the

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8 Impactful Display Ad Ideas for a Successful Campaign

July 20, 2018 · Campaign Management and Optimization

Display ads are everywhere, from social media feeds and entertainment websites to newspapers and online magazines. But for their massive popularity, a lot of companies struggle to get a decent conversion rate to justify all of their efforts (and ad spend). One challenge with display ads in particular: they tend to get served up to

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MatchCraft Mentors the Next Generation of STEM Professionals

July 12, 2018 · Causes MatchCraft News

One of MatchCraft’s core values is giving back to our community. As an organization, we get a kick out of helping underserved populations and helping others learn. That’s why we’re thrilled to announce our latest feel-good project: teaching high school students about the power and potential of a career in STEM (science, technology, engineering, math)

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When to Use Ad Extensions to Improve Your Campaigns

June 22, 2018 · Campaign Management and Optimization

Do you feel constrained by your current ad—wanting to give viewers more information about your company, product, or how to get it in their hands? Well, ad extensions are your ticket to achieving this goal of delivering additional details. Ad extensions aren’t just a nicety—they deliver ROI, too. In fact, Google reports that extensions can

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Yes, GDPR Affects Digital Advertising. Here’s How.

June 7, 2018 · Industry Developments

By now, many of you will have heard about GDPR, or General Data Protection Regulation, which went into effect May 25. In today’s global economy and mass digitization, it’s challenging to think of a business not impacted by GDPR, and digital advertising is no different. Read on to learn more about what it is, and

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