Blog

5 Objections Local Businesses Raise About Search Marketing

September 16, 2018 · Campaign Management and Optimization

Even with all the data showing that consumers increasingly rely on online search to make purchase decisions, some local business owners still resist spending money on search marketing. Handling objections to search marketing is an important skill for digital sales teams. Here are the five objections our digital sales specialists come across most frequently – and how

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Proud to Be Diamond Plus Partners at Local Search Summit 2018

September 13, 2018 · Conferences

We’re headed to Dubrovnik, Croatia for the 2018 SIINDA Local Search Summit. Will we see you there? Local Search Summit is where brands, tech, data and marketing wizardry come together. The conference will cover topics such as customer acquisition (and what to do with ‘em after you get ‘em), new digital marketing channels that use

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10 Display Advertising Stats That Demonstrate Digital Ad Evolution

September 12, 2018 · Industry Developments

Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among marketers. However, technology has made some major advancements, and in turn, so

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Ask MatchCraft: How to Use Callout Extensions Effectively

September 10, 2018 · Ask Matchcraft

Who doesn’t enjoy a good offer? That’s right – no one! That’s why search engines rolled out a form of ad extensions, called “Callouts”. These extensions give you a way to pump up your ads with additional copy. Allowing you to showcase offers within your campaigns can serve as a powerful tool to garner more

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The 5 Most Common Questions About Google AdWords

September 4, 2018 · Industry Developments

Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about $2 for every $1 they spend. Currently, more than 1.2 million businesses use the service. Despite the popularity of AdWords, however, many marketers still have questions

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Remarketing vs Retargeting – The Differences Explained

September 4, 2018 · Analysis Industry Developments

With Pinterest launching inaugural retargeting tools, now is a good time for advertisers to reevaluate their own policies around remarketing vs retargeting. These campaigns are a point of contention between modern consumers and advertisers. Poorly executed marketing campaigns cause consumers to feel that advertisers are invading their privacy and inspire screeds like Forbes’ article titled: “Retargeting

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5 Benefits of Paid Search Marketing Automation

August 28, 2018 · Industry Developments

Of course, you know that paid search marketing is a worthy investment. But how can you effectively scale your paid search marketing efforts so that you can do it more efficiently, regain hours in your day and focus on other priorities too? The answer lies in automation.  1. Automation allows for a personalized experience This

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Happy Birthday to MatchCraft: Celebrating 20 Years

August 24, 2018 · MatchCraft News

It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year long! For any technology company, the first few years are a challenge of its own. Just surviving those early days is worth celebrating (at the very least, it’s worthy of a happy hour cheer).

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Understanding Customer Churn Rate and How to Improve Your Churn Rate

August 13, 2018 · Industry Developments

All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some companies seeing churn rates even higher. At LSA|15, the Local Search Association’s

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Get on Board with Bing Network Syndication

July 25, 2018 · Campaign Management and Optimization MatchCraft News

There’s no doubt about it – it is a crowded world when it comes to paid search. Advertisers are fighting a tidal wave of competition and easily distracted viewers, all while trying to keep their ad spend in a reasonable range. These challenges aren’t disappearing any time soon. That is why syndication is on the

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