Blog

Introducing the MatchCraft Business Development Team

April 11, 2018 · MatchCraft News

We see it all the time. Advertisers and agencies reach a natural tipping point in their business, where they are on the precipice of a skyrocket scale—but lack the resources to do it the right way. After all, juggling a couple hundred clients (or, in some cases, a couple thousand) takes precision, manpower, and dedicated

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The 5 Most Common Questions About Google AdWords

March 27, 2018 · Industry Developments

Google AdWords is one of the top advertising systems in the world and its inception changed the way self-serve advertising works forever. When businesses use AdWords, they make about $2 for every $1 they spend. Currently, more than 1.2 million businesses use the service. Despite the popularity of AdWords, however, many marketers still have questions

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We’re Sponsoring LOCALCOMM 2018 by SIINDA in London

March 27, 2018 · Conferences

Oh yeah, we’re once again off to London for LOCALCOMM by SIINDA! This conference hits all the must-haves for us – it focuses on digital advertising trends, local marketing strategy, local e-commerce, mobile commerce and more. That’s why we decided to step things up this year by participating at a greater level as a Diamond Sponsor.

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Remarketing vs Retargeting – The Differences Explained

March 22, 2018 · Analysis Industry Developments

With Pinterest launching inaugural retargeting tools, now is a good time for advertisers to reevaluate their own policies around remarketing vs retargeting. These campaigns are a point of contention between modern consumers and advertisers. Poorly executed marketing campaigns cause consumers to feel that advertisers are invading their privacy and inspire screeds like Forbes’ article titled: “Retargeting

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We’re Headed to VendastaCon 2018!

March 21, 2018 · Conferences

In less than two weeks, we’re heading north to Banff, Canada, to help sponsor VendastaCon, a must-attend conference for agencies that want to reach their full potential in 2018. VendastaCon arms local-selling agencies and other small businesses with the knowledge and tools they need to stay lean, optimize their performance and win more business. Attendees

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A Primer on Digital Advertising

February 28, 2018 · Industry Developments

Digital marketing is so ingrained into our everyday existence that most of us don’t take a second to step back and think about where it all began—or how far it’s come. Marketers are challenged enough with just trying to keep up with the non-stop flow of changes in the digital space and end users, well,

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5 Benefits that Facebook Advertising Can Bring to Your Business

February 8, 2018 · Industry Developments

Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. It’s difficult to dispute the benefits of Facebook advertising. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see

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Behind the Scenes at MatchCraft: Our People & Culture Team

February 8, 2018 · MatchCraft News

Behind every great company is a great human resources team—or, what we refer to as our People & Culture team. And we didn’t just call ’em that because it’s cute. The MatchCraft People & Culture team is the core driver of how we live out MatchCraft’s values in our everyday work lives. Insiders and outsiders

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Street Fight Summit is Headed to Los Angeles – See You There!

January 29, 2018 · Conferences

The Street Fight Summit is headed West to—you guessed it—Los Angeles! The fun of this two-day conference kicks off January 30. And this year, in our 20th year as a company, we’re thrilled to be an event sponsor. If you’re not familiar with Street Fight Summit West, you should be. It’s a series of conferences that

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Our Top 5 Digital Marketing and Paid Search Articles of 2017

January 18, 2018 · Industry Developments MatchCraft News

Happy New Year, fellow geeks and digital marketing aficionados. The bubbly from the New Year has long gone flat, and we’re back at it. We have to be—we have big plans for 2018. But as we kick off the new year, we can’t help but look back at the last 12 months. One way we

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