It’s that time of year, once again, when holiday shoppers flood the web and hit the streets in search of the best...
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Auto Dealer PPC, SEM, and Facebook Ads to Drive Traffic
Search Engine Marketing is now one of the most commonplace methods of marketing online. Certainly auto dealers also...
MatchCraft Bags Top Honors at the SIINDA Media Tech Conference 2018
At the Search & Information Industry Association (SIINDA) Media Conference held in Dubrovnik, Croatia this week,...
Understanding the Basics of a Google Ad Auction vs. Facebook Ad Auction
So, you may consider yourself pretty darn savvy when it comes to Google Ads. But what about Facebook ads? Compared to...
#HashTagLunchBag and Food Bank Volunteer Efforts
MatchCraft is dedicated to serving our local communities. Not only is this a core company value – one we take very...
Inbound Marketing Advantages and Disadvantages
Inbound marketing relies on drawing customers to your business through the generation of interesting content that is...
5 Impactful Retargeting Ad Ideas for a Successful Campaign
Retargeting ads is a powerful trick in a digital marketer’s toolbox. It’s an opportunity for you to reinforce your...
The Best Time to Run Your PPC Ads
What if we could divulge the best times to run Google ads (PPC) to get the best results? A small disclaimer: we can...
The Benefits of Call Tracking: What You Can Learn from Customer Calls
Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms...