Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative...
Blog
How Publishers, Media Companies and Agencies Can Reduce SMB Churn
All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to...
8 Impactful Display Ad Ideas for a Successful Campaign
Display ads are everywhere, from social media feeds and entertainment websites to newspapers and online magazines. But...
MatchCraft Mentors the Next Generation of STEM Professionals
One of MatchCraft’s core values is giving back to our community. As an organization, we get a kick out of helping...
When to Use Ad Extensions to Improve Your Campaigns
Do you feel constrained by your current ad—wanting to give viewers more information about your company, product, or...
Yes, GDPR Affects Digital Advertising. Here’s How.
By now, many of you will have heard about GDPR, or General Data Protection Regulation, which went into effect May 25....
5 Costly Pay-Per-Click Mistakes That Everyone Makes
We all want to draw more visitors to our websites, but unfortunately, it’s not as easy as a “build it and they will...
We’re Bing’s Global Growth Hacker of the Year!
MatchCraft was awarded the Global Growth Hacker of the Year Award at the annual Bing Partner Summit, held in Fremont...
Marc Zaks Talks Tech with DigitalMaas
DigitalMaas is a platform, based in Sydney, Australia, that makes it easier for companies to improve their online...