Blog

MatchCraft Donates to Westside Food Bank for the Holidays

February 6, 2015 · MatchCraft News

Last month, while The Hunger Games movie played on the big screens, we held our own Hunger Games competition right here in our Santa Monica headquarters. The MatchCraft Hunger Games challenged employees to collect canned goods, paper products, baby items and more for the Westside Food Bank, a local food bank warehouse that donates 4.5

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Five Campaign Optimization Tips For 2015

February 2, 2015 · Industry Developments

Now is a great time to take a fresh look at your search campaigns and make sure everything is clean, well organized and ready for the brand new year. We asked MatchCraft’s campaign management experts which optimizations they’re looking at right now. Their top five: 1. Use all your AdWords Extensions. Extensions add valuable information

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New Hires at MatchCraft

January 20, 2015 · MatchCraft News

The MatchCraft team continues to grow. Say hello to our most recent additions: Ara Aghamalian (right) is MatchCraft’s new Senior Corporate IT Manager, based in our Santa Monica headquarters. Ara comes to MatchCraft from Modern VideoFilm, a post-production company in Burbank, before which he worked for a number of startups in and around Los Angeles.

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Dorab’s Crystal Ball: LOCAL Search Engine Marketing Predictions for 2015

January 14, 2015 · MatchCraft News

What’s ahead in the world of search marketing for small businesses in 2015? We asked MatchCraft co-founder and Chief Science Officer Dorab Patel to share his take on the future. Extending extensions. Local businesses will have even more opportunities to improve their search campaign results with ad extensions that go beyond traditional advertising features. Site

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MatchCraft’s AdVantage Update: New Optimization Features Save Time For Campaign Managers

January 9, 2015 · New Product Announcements

Based on feedback and wish lists from the SEM specialists who use MatchCraft’s AdVantage platform daily, we’ve released a number of new features in our AdVantage platform to help our clients save time and optimize their advertisers’ campaigns more efficiently. Here’s an overview: 1. Editing tools integrated into performance tab When campaign managers review performance

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See You at “Leading in Local” Today!

December 3, 2014 · Conferences MatchCraft News

We’re less than an hour away from the start of LEADING IN LOCAL: Interactive Local Media, BIA/Kelsey’s flagship conference (December 3-5, San Francisco). The agenda looks terrific and there are a number of presentations we’re particularly interested to hear. Some presentations will include: The Local Media Company of the Future with Clark Gilbert and Christopher Lee from

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MatchCraft Welcomes New Hire: Bob Hoff

November 2, 2014 · MatchCraft News

As Director of Account Management, Bob is building MatchCraft’s account management team, an organization with new hires as well as the the company’s existing staff. “I feel fortunate to be stepping into such an accomplished group – they’ve been handling MatchCraft’s customer relationships with extreme care, diligence and excellence,” he says. With MatchCraft’s business and

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Welcome to the New MatchCraft Website

November 2, 2014 · MatchCraft News

Welcome to the new MatchCraft website We’re happy to announce the new MatchCraft website. We’ve spent the past few months reorganizing and refreshing our content to make it easier for you to understand what MatchCraft offers and how we can help you expand your search marketing product. In our product descriptions, you’ll find lots of

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