Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing...
Blog
Embracing Equity: Women’s Month Series
At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share...
Avoid these Top 5 Mistakes in YouTube Video Ads
YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With...
5 Benefits You Need to Know About Online Advertising Automation
Of course, you know that paid search marketing is a worthy investment. From more targeted ads to increased visibility...
Google Analytics 4 Now Available in AdVantage
In preparation for Google’s deprecation of Universal Analytics in July 2023, MatchCraft has successfully integrated...
How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)
Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their...
MatchCraft Launches Support for YouTube Video Ads
Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA,...
4 Best Practices for a Profitable Youtube Campaign
As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising...
PPC Trends for Q4 2022
With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals....