Blog

Google Roundup: Google Maps updates, Video in AdWords scripts, Customer Match & more!

December 20, 2016 · Google Roundup

Our latest roundup of all the Google updates you need to know about. Place Your Brand on Google Maps Now, stores can integrate their logo and in-store promotions, directly within Google Maps. Google says that “70% of smartphone users who bought something in a store first turned to their devices for information relevant to that

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Mobile Bid Adjustment Formula and Best Practices

December 15, 2016 · Industry Developments

Mobile bid adjustments appeal to the control freak in all of us. Really. You’re able to do what you do best—get behind the driver’s wheel and take greater control of your mobile ads. If you’re a new to the concept, bid adjustments allow you to decide how (what device), where (geo-location) and when (ad scheduling)

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5 Ways to Conquer Your Digital Marketing

December 9, 2016 · Industry Developments

These days, it doesn’t matter whether your background is in print, digital or PR: digital marketing is where it’s at. You’ve got to be comfortable with digital, even if you may avoid it in your personal life, such as by boycotting Facebook or cringing the idea of having your own blog. Digital marketing is here

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What is the Deal with Native Advertising?

December 8, 2016 · Industry Developments

You’ve probably clicked on a few native ads before and never even realized it. Native advertising are those sneaky ads that flawlessly blend in with editorial content and social media feeds. They take on the look and feel of a website—the fonts, the link colors, all of it—and entice you with engaging headlines and content that

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MatchCraft Hires Chew as General Manager of EMEA

December 5, 2016 · Press Mentions

MatchCraft, a proprietary digital marketing platform for local businesses, announced the addition of Jeff Chew as General Manager of Europe, Middle East and Africa (EMEA). Chew will be based in the company’s European headquarters in Leiden, The Netherlands, and will assume the responsibility of growing MatchCraft’s client base internationally. Chew is joining MatchCraft’s team effective

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Ask Matchcraft: What Are Dynamic Keyword Insertions (DKI)?

December 5, 2016 · Ask Matchcraft

Dynamic Keyword Insertion occurs when a completely random, obscure search is thrown back in your face—in the form of a precisely worded ad. Searching for Black Kittens, Used Golf Clubs or Christmas Socks? No problem! Bam—there’s ads promoting exactly those items, just begging to be clicked. For example: Adopt Black Kittens for Sale! Or something

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See you at BIA/Kelsey NEXT Conference in Boston!

November 29, 2016 · Conferences

Wahoo! We’ll be returning to the BIA/Kelsey NEXT Conference in Boston, December 5-7 at Royale Boston, for another event focused on hyper-local marketing. Stop by our booth, located on the right side of the 1st floor, to learn more about how Matchcraft can elevate your local advertising strategies! MatchCraft’s leadership team, including Brad Petersen, Marc

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Google Roundup: AdWords Marketing website, AdWords Extension Updates, Shopping Ads on Desktop and more

November 23, 2016 · Google Roundup

Our latest roundup of all the Google updates you need to know about. The AdWords Marketing Goals website AdWords recently revealed its “Marketing Goals website,” a net new site built with your marketing goals front and center. The site is focused on four buckets of goals: increase online purchases, get customers in the door, get

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Top 10 Holiday Marketing Tips and Best Practices

November 17, 2016 · Campaign Management and Optimization Industry Developments

Thanksgiving hasn’t hit yet, but the holiday season is already in full swing for marketers. MatchCraft has gathered its top 10 tips for holiday marketing. Leverage the following advice to have a high impact, low-stress holiday season. 1. Start early Customer shopping trends vary wildly—there are those who kick off holiday shopping as soon as

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Who’s Excited For Techweek Los Angeles? We Are!

November 10, 2016 · Conferences

We’re firm believers that the west coast is the best coast. So, we’re especially excited that Techweek Los Angeles is returning next week, November 14 – 20. Will we see you there? Techweek brings together so many things we love, in a week’s worth of exciting events: entrepreneurship, startup competitions, networking, inspiring speakers—and, our favorite of

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