Blog

Keyword Research Strategies for Cost-Effective Paid Search Campaigns

March 8, 2017 · Industry Developments

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. The next two important factors: the competitiveness of your bid and the effectiveness of your ad copy. The factors below combine to decide your PPC campaign’s fate—will it sink or swim?

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Google Roundup: The End of Site Search, Virtual Offices, One Swipeable Carousel & More

February 27, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. There’s a new ad label in town. There have been whispers about a new ad label for Google search ads. Have you seen it? It’s green (with a white background), it’s more visible (so it can be easily read in search

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MatchCraft is Headed to LSA17: See you in San Diego

February 21, 2017 · Conferences MatchCraft News

We look forward to the Local Search Association (LSA17) conference every year, and this year is no different. We’re heading down to San Diego, CA on February 27 to kick things off in a big way. Not only will we be represented by a few surprise guest speakers, but we’re also finalists for an award in

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Top Digital Marketing Metrics to Share with Clients this Valentines Day

February 14, 2017 · Industry Developments

One of the biggest parts of your job is keeping your clients in the loop on their marketing programs. Sharing key digital marketing metrics week over week is (hopefully) not just an excuse to boast about the program, but instead, a way to educate clients about the drivers of success, and encourage a healthy interest

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The Benefits of Call Tracking: What You Can Learn from Customer Calls

February 9, 2017 · Industry Developments

Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you can improve. There’s just one catch. For all the wonder

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6 Advanced Google Analytics Hacks You Need to Know

February 2, 2017 · Industry Developments

Google Analytics may be the most robust free analytics platform available today. It’s estimated that anywhere from 30 to 50 million websites use it, arguably making it the leader in its space. There is so much you can do with GA—swift data collection via API, sophisticated data visualization, predictive analytics, audience demographics—just to name a

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Google Roundup: Expanded AMP Carousel Ads, Goodbye Standard Text Ads and More!

January 27, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. AMP Carousel Ads have expanded Nope, we’re not referring to the AMP carousel ads for mobile search results—that’s old news. These new AMP carousel ads are an expansion of stories from a single publisher, ahem, referred to as “single-source carousels” a

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Meet MatchCraft’s Product Management Team

January 20, 2017 · MatchCraft News

There’s no doubt about it. Managing a product—carrying it through its entire lifecycle, managing its feature set, strategically defining its needs—well, it’s a tough gig. The product folks here at MatchCraft agree, but they’re up to the job–a delicate blend of product research, customer listening and strategy. While there is no crystal ball for what

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5 Things You Need to Know About Contextual Advertising

January 12, 2017 · Industry Developments

Contextual advertising has the power to create some of the most memorable, compelling ads, pulling in viewers with ads that offer increased relevancy and timeliness. Contextual ads target users based on specific keywords on the page he or she is viewing at the time, therefore the context of the ad links up with the content

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10 Display Advertising Stats That Demonstrate Digital Ad Evolution

January 4, 2017 · Industry Developments

Display advertising hasn’t always been a favorite in the world of digital marketing, nor did it make the prettiest of debuts. Ads that lacked relevance weren’t interesting, and were, well—spammy (there, we said it!)—and they also didn’t create much of a fan base among marketers. However, technology has made some major advancements, and in turn, so

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