Category: Industry Developments

September 21, 2018

How Publishers, Media Companies And Agencies Can Reduce SMB Churn: The 5 E’s

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September 21, 2018

The 5 Most Common Questions About Google AdWords

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September 21, 2018

Remarketing vs Retargeting – The Differences Explained

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September 21, 2018

Advantages and Disadvantages of Inbound Marketing

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September 21, 2018

10 Display Advertising Stats That Demonstrate Digital Ad Evolution

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September 21, 2018

The Best Time to Run Your PPC Ads

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September 21, 2018

The Benefits of Call Tracking: What You Can Learn from Customer Calls

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September 21, 2018

6 Advanced Google Analytics Hacks You Need to Know

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August 28, 2018

5 Benefits of Paid Search Marketing Automation

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June 7, 2018

Yes, GDPR Affects Digital Advertising. Here’s How.

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June 5, 2018

5 Costly Pay-Per-Click Mistakes That Everyone Makes

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May 10, 2018

Marc Zaks Talks Tech with DigitalMaas

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February 28, 2018

A Primer on Digital Advertising

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February 8, 2018

5 Benefits that Facebook Advertising Can Bring to Your Business

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January 18, 2018

Our Top 5 Digital Marketing and Paid Search Articles of 2017

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January 3, 2018

What B2B Companies Are Up Against in Search

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December 15, 2017

Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization

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December 13, 2017

Remarkable Digital Advertising Stats From 2017

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November 10, 2017

MatchCraft on AdTech and Management Hacks with Nathan Latka

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April 3, 2017

8 Not-So-Secret PPC Metrics for a Successful Campaign

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March 29, 2017

Why You Should Be Advertising on Both Google AND Bing

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March 8, 2017

Keyword Research Strategies for Cost-Effective Paid Search Campaigns

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February 14, 2017

Top Digital Marketing Metrics to Share with Clients this Valentines Day

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January 12, 2017

5 Things You Need to Know About Contextual Advertising

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December 28, 2016

Last Minute Holiday Marketing Ideas to Help Your Sales Soar

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December 15, 2016

Mobile Bid Adjustment Formula and Best Practices

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December 9, 2016

5 Ways to Conquer Your Digital Marketing

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December 8, 2016

What is the Deal with Native Advertising?

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November 17, 2016

Top 10 Holiday Marketing Tips and Best Practices

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November 8, 2016

A Beginners Guide to Local Search Optimization

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October 25, 2016

The Basics of SaaS (And What It Means for Your Business)

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October 19, 2016

MatchCraft Offers Google Expanded Text Ads with Ad Content Library Support

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October 18, 2016

The Use of Mobile Ad Blockers is On The Rise

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September 22, 2016

How to Get Started with SEM Automation

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September 16, 2016

6 Myths About Paid Search Explained

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September 12, 2016

What Are Accelerated Mobile Pages (AMP’s)?

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September 1, 2016

Bing Will Support Expanded Text Ads

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August 11, 2016

Bing Updates and Newest Plans for 2016

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August 3, 2016

3 Ways Voice Search Will Impact Search Marketing

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July 29, 2016

The Latest Facebook Updates for Businesses

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July 26, 2016

Evolve Your Business with Pokémon GO

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July 18, 2016

A Quick Guide to Google Expanded Text Ads

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July 14, 2016

Paid Search: The Connection Between Offline & Online

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July 8, 2016

The Latest Shopping Ad Campaign Trends in 2016

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June 29, 2016

A Short History of Paid Search

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June 14, 2016

How Mobile is Revolutionizing the Digital Advertising Market

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June 8, 2016

How to Plan Your 2016 Content Marketing Strategy

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June 3, 2016

Social Media Advertising Trends in 2016

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May 31, 2016

The Digital Marketing Survival Guide

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May 27, 2016

The Advertisers Solution to Ad Blockers

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May 16, 2016

4 Reasons Why Outbound Marketing Still Works

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May 2, 2016

How to Use SEO and SEM to Boost Business

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April 28, 2016

How Digital Marketing Can Make Your Business Stand Out

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April 26, 2016

Why Search Engines are the Key to Business Growth

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April 12, 2016

4 Buzzing AdTech Trends

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March 25, 2016

Digital Marketing for Car Dealers – Driving Traffic to Auto Dealers Using a Digital Marketing Approach

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March 23, 2016

Digital Marketing Must Haves | The Tactical Approach

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March 11, 2016

Inbound Marketing | The 360° Approach Utilizing Paid and Free Tactics

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March 1, 2016

Google to Stop Serving Right Rail Ads

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February 15, 2016

Inbound Marketing | MatchCraft’s Local SEO Best Practices

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February 11, 2016

3 Best Practices for Facebook Ads to Drive High CTRs

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February 8, 2016

Inbound Marketing: A Collection of Tips, Tricks, Do’s and Don’ts for Marketers

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January 26, 2016

4 Big Trends in Digital Marketing

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January 15, 2016

Looking Back Into the Future: 2015-2016 Programmatic

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January 12, 2016

4 Digital Marketing Trends That Every Business Needs To Know for 2016

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January 5, 2016

Technology Trends That Are Shaping The Future of Digital

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December 28, 2015

8 Success Metrics You Should Use in 2016 (That You Aren’t Tracking Now)

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December 14, 2015

Social Media Advertising: Does it Pay to Pay?

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December 11, 2015

What You Need to Know About Ad Blockers

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December 2, 2015

Demand-Side Platforms Shaping the Future of Advertising

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November 24, 2015

Empowering Publishers in the Digital Age

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November 11, 2015

The Programmatic Prominence- Why Programmatic will Dominate the Future of Advertising

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November 3, 2015

Your 2016 PPC Advertising Strategy

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October 16, 2015

AdTech Friday Roundup

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October 2, 2015

AdTech: Friday Roundup

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September 11, 2015

AdTech Friday Roundup

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August 14, 2015

Smartphones Boost Value Of “Click-To-Call” Commerce

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August 12, 2015

AdTECH: Wednesday Roundup

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June 17, 2015

June 2015: Online Marketing Trends We’re Watching

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May 19, 2015

What Does Google’s New “Buy” Button Mean For Retailers?

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April 7, 2015

Online Marketing News We’re Watching

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February 2, 2015

Five Campaign Optimization Tips For 2015

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