Category: Industry Developments

June 7, 2018

Yes, GDPR Affects Digital Advertising. Here’s How.

June 5, 2018

5 Costly Pay-Per-Click Mistakes That Everyone Makes

May 10, 2018

Marc Zaks Talks Tech with DigitalMaas

March 27, 2018

The 5 Most Common Questions About Google AdWords

March 22, 2018

Remarketing vs Retargeting – The Differences Explained

February 28, 2018

A Primer on Digital Advertising

February 8, 2018

5 Benefits that Facebook Advertising Can Bring to Your Business

January 18, 2018

Our Top 5 Digital Marketing and Paid Search Articles of 2017

January 3, 2018

What B2B Companies Are Up Against in Search

December 17, 2017

Advantages and Disadvantages of Inbound Marketing

December 15, 2017

Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization

December 13, 2017

Remarkable Digital Advertising Stats From 2017

November 10, 2017

MatchCraft on AdTech and Management Hacks with Nathan Latka

April 26, 2017

5 Benefits of Paid Search Marketing Automation

April 3, 2017

8 Not-So-Secret PPC Metrics for a Successful Campaign

March 29, 2017

Why You Should Be Advertising on Both Google AND Bing

March 8, 2017

Keyword Research Strategies for Cost-Effective Paid Search Campaigns

February 14, 2017

Top Digital Marketing Metrics to Share with Clients this Valentines Day

February 9, 2017

The Benefits of Call Tracking: What You Can Learn from Customer Calls

February 2, 2017

6 Advanced Google Analytics Hacks You Need to Know

January 12, 2017

5 Things You Need to Know About Contextual Advertising

January 4, 2017

10 Display Advertising Stats That Demonstrate Digital Ad Evolution

December 28, 2016

Last Minute Holiday Marketing Ideas to Help Your Sales Soar

December 15, 2016

Mobile Bid Adjustment Formula and Best Practices

December 9, 2016

5 Ways to Conquer Your Digital Marketing

December 8, 2016

What is the Deal with Native Advertising?

November 17, 2016

Top 10 Holiday Marketing Tips and Best Practices

November 8, 2016

A Beginners Guide to Local Search Optimization

October 25, 2016

The Basics of SaaS (And What It Means for Your Business)

October 19, 2016

MatchCraft Offers Google Expanded Text Ads with Ad Content Library Support

October 18, 2016

The Use of Mobile Ad Blockers is On The Rise

October 12, 2016

The Best Time to Run Your PPC Ads

September 22, 2016

How to Get Started with SEM Automation

September 16, 2016

6 Myths About Paid Search Explained

September 12, 2016

What Are Accelerated Mobile Pages (AMP’s)?

September 1, 2016

Bing Will Support Expanded Text Ads

August 11, 2016

Bing Updates and Newest Plans for 2016

August 3, 2016

3 Ways Voice Search Will Impact Search Marketing

July 29, 2016

The Latest Facebook Updates for Businesses

July 26, 2016

Evolve Your Business with Pokémon GO

July 18, 2016

A Quick Guide to Google Expanded Text Ads

July 14, 2016

Paid Search: The Connection Between Offline & Online

July 8, 2016

The Latest Shopping Ad Campaign Trends in 2016

June 29, 2016

A Short History of Paid Search

June 14, 2016

How Mobile is Revolutionizing the Digital Advertising Market

June 8, 2016

How to Plan Your 2016 Content Marketing Strategy

June 3, 2016

Social Media Advertising Trends in 2016

May 31, 2016

The Digital Marketing Survival Guide

May 27, 2016

The Advertisers Solution to Ad Blockers

May 16, 2016

4 Reasons Why Outbound Marketing Still Works

May 2, 2016

How to Use SEO and SEM to Boost Business

April 28, 2016

How Digital Marketing Can Make Your Business Stand Out

April 26, 2016

Why Search Engines are the Key to Business Growth

April 12, 2016

4 Buzzing AdTech Trends

March 25, 2016

Digital Marketing for Car Dealers – Driving Traffic to Auto Dealers Using a Digital Marketing Approach

March 23, 2016

Digital Marketing Must Haves | The Tactical Approach

March 11, 2016

Inbound Marketing | The 360° Approach Utilizing Paid and Free Tactics

March 1, 2016

Google to Stop Serving Right Rail Ads

February 15, 2016

Inbound Marketing | MatchCraft’s Local SEO Best Practices

February 11, 2016

3 Best Practices for Facebook Ads to Drive High CTRs

February 8, 2016

Inbound Marketing: A Collection of Tips, Tricks, Do’s and Don’ts for Marketers

January 26, 2016

4 Big Trends in Digital Marketing

January 15, 2016

Looking Back Into the Future: 2015-2016 Programmatic

January 12, 2016

4 Digital Marketing Trends That Every Business Needs To Know for 2016

January 5, 2016

Technology Trends That Are Shaping The Future of Digital

December 28, 2015

8 Success Metrics You Should Use in 2016 (That You Aren’t Tracking Now)

December 14, 2015

Social Media Advertising: Does it Pay to Pay?

December 11, 2015

What You Need to Know About Ad Blockers

December 2, 2015

Demand-Side Platforms Shaping the Future of Advertising

November 24, 2015

Empowering Publishers in the Digital Age

November 11, 2015

The Programmatic Prominence- Why Programmatic will Dominate the Future of Advertising

November 3, 2015

Your 2016 PPC Advertising Strategy

October 16, 2015

AdTech Friday Roundup

October 2, 2015

AdTech: Friday Roundup

September 11, 2015

AdTech Friday Roundup

August 14, 2015

Smartphones Boost Value Of “Click-To-Call” Commerce

August 12, 2015

AdTECH: Wednesday Roundup

June 17, 2015

June 2015: Online Marketing Trends We’re Watching

May 19, 2015

What Does Google’s New “Buy” Button Mean For Retailers?

April 7, 2015

Online Marketing News We’re Watching

February 2, 2015