Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. As per the latest stats released...
Industry Updates
A Message from Sandy
I admit it. I like chick flicks. They are predictable and run the full range of emotions from making me laugh to cry. There is an unexpected courtship leading to commitment and always ends with a ‘happily ever after’. As sappy as it sounds, that is how I’d...
Trends to Watch Going Into 2022
As 2021 comes to a close, retail trends are on the climb compared to 2020’s holiday season. Maximizing this year’s positive trends will help you get the most out of your advertising. Read more to learn which industries, search terms, and markets are booming this...
Workplace Culture Evolution
How MatchCraft thrives & attracts top-talent in a virtual workplace Nicole Webb, VP People + Culture November 2021 In 2020 we shared our framework for a virtual-centric workplace and culture. Now, one year later, we’re sharing what we’ve learned and how...
Holiday 2021 Spending Projections & Consumer Trends
Are you and your advertisers ready for the challenges that this holiday season will bring? Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective. Read what eMarketer’s Insider Intelligence Report...
Holiday 2021 Market Factors & Strategies for Success
Now that you know what consumer trends are driving holiday sales, preparing your campaigns for the busy weeks ahead is probably on your to-do list. Check out what eMarketer’s Insider Intelligence Report has to say about what challenges to expect and how to strategize...
Part Two: Maximize Connections
It's the first week of November, and the holiday season is about to be in full swing! Your advertisers will be competing with other businesses for the attention of consumers to provide products and services in time for family celebrations and friendly gatherings....
Part Three: Build Content for Smaller Screens
Everyone catches themselves pulling their phone out of their pocket multiple times a day. Our mobile devices have become ingrained in our daily routines. Consumers have the power of the worldwide web at their fingertips. Making your advertisers accessible to consumers...
Part One: Calling Customers to Action
In a world returning from quarantine and work-from-home routines, consumers are busier than ever. Time spent on social media and online shopping still offers convenient ways to find new products and services instantly. Google Ads curated a guide to enhance your ad...